Key Account Manager

About DHF Platforms
We are a global platform dedicated to solving the problem of food waste by revolutionizing the distribution of fresh produce in Asia. We deliver high-quality, sustainably sourced produce with complete farm-to-fork traceability. Our mission is to connect smallholder farmers with new markets, streamline supply chains to reduce food waste, and mitigate the environmental impact of farming.
Role Overview
The Key Account Manager owns sales performance for assigned retail accounts within a defined region. You will maintain and grow existing accounts, lead the field sales team, and ensure operational excellence — from demand forecasting to in-store execution. This role is the backbone of DHF’s daily commercial operations, turning strategy into shelf-level results.
Key ResponsibilitiesSales & Account Management
- Deliver revenue retention and growth targets across assigned key retail accounts in the region
- Develop and execute regional sales action plans to maintain and grow sales within existing accounts
- Identify growth opportunities by expanding store coverage, increasing product assortment, and growing sales per store
- Build and maintain strong relationships with regional retail buyers and store operations managers
- Drive promotional activities and joint business plans with retail partners to sustain sales growth and support contract renewals
Sales Planning & Operations
- Forecast weekly sales volumes and coordinate demand planning to optimise sell-through and minimise waste
- Manage product availability while keeping waste and unsold inventory within budget targets
- Monitor regional sales performance, analyse business trends, and recommend corrective actions
- Coordinate with Supply Chain and Operations to ensure timely order fulfilment and consistent service levels
- Resolve pre-sales and post-sales issues to maintain high customer satisfaction
Team Leadership
- Lead, coach, and develop KA Executives and PGs in the assigned region to achieve sales and execution excellence
- Plan and manage team work schedules to ensure smooth daily operations and adequate store coverage
- Train and onboard team members on DHF products, quality standards, handling requirements, and fresh produce characteristics
- Monitor in-store merchandising, product visibility, and promotional compliance across the region
Cross-functional Collaboration
- Work collaboratively with Marketing, Supply Chain, Production, and QA to achieve shared business objectives
- Ensure smooth execution of promotions, product launches, and in-store activities
- Communicate effectively with internal stakeholders to ensure alignment and efficient execution
Key Performance Indicators
- Regional revenue retention and growth vs target
- Sell-through rate and product waste within budget
- On-time delivery and service level compliance
- Customer satisfaction and account retention rate
- Team performance, PG productivity, and talent development
Yêu cầu công việc
Requirements
- 3–5 years in key account management, FMCG sales, or fresh produce distribution
- Bachelor’s degree in Business, Marketing, or related field
- Proven track record of meeting or exceeding regional sales targets
- Experience managing and developing field sales teams
- Strong analytical skills — comfortable with sales data, forecasting, and basic P&L management
- Excellent relationship management and negotiation skills
- Experience in fresh produce, food distribution, or perishable goods is strongly preferred
- Vietnamese (native); professional English preferred
Quyền lợi được hưởng
What We Offer
- Competitive salary with performance-based variable compensation
- Annual bonus tied to company and individual performance
- Transport and communication allowances
- Fresh produce from our own farms
- Career growth in a fast-scaling agri-tech company
- The opportunity to reshape fresh produce distribution in Vietnam