Key Account Manager (Modern Trade Channel)

Job purpose

• Key Account Manager (Modern Trade Channel) must ensure the listing in key modern trade channels across Vietnam. This position is responsible for managing a portfolio of Modern Trade and for delivering client-focused solutions based on customer needs. Besides, being in charge of maintaining a strong sales pipeline through effective relationship building, account management by achieving business plan targets and maximizing profits at the desired margins.

• Key success factors for this position:

- Dealing with buyers, store managers and regional managers of retail chains.

- Identifying short- and long-term growth opportunities.

- Forecasting and tracking key account metrics.

- Designing strategies for Modern Trade at national level.

Job descriptions

1. Business Development & Account Management

• Maintain and develop assigned Modern Trade accounts.

• Identify new business opportunities, distribution expansion and assortment opportunities.

• Build and maintain strong relationships with buyers and key stakeholders.

• Conduct regular business reviews and identify growth opportunities with customers.

• Understand customer strategies and key business drivers.

2. Sales Planning & Business Performance Management

• Develop sales plans and forecasts for assigned accounts.

• Monitor sell-in, sell-out and customer performance.

• Analyze sales data and recommend action plans to achieve sales targets.

• Adjust forecast and YTG plans to achieve business objectives.

• Monitor competitor activities and market trends.

3. Commercial & Trade Investment Management

• Understand Trade Terms Agreement (TTA) and customer commercial conditions.

• Support negotiation of annual contracts and trade agreements.

• Optimize trade investment and promotion spending.

• Monitor customer investment and trade budgets.

• Understand P&L and recommend actions to improve business profitability.

4. Customer Execution & Business Excellence

• Ensure excellent in-store execution, including product availability, pricing, visibility, merchandising and promotion compliance.

• Coordinate with Merchandising and Sales teams to improve execution quality.

• Monitor distribution and product availability across assigned accounts.

5. Team Leadership & Cross-functional Collaboration

• Coach, develop and provide guidance to team members to improve capability and performance.

• Set clear objectives and monitor team performance to ensure business targets are achieved.

• Foster collaboration across Sales, Marketing, Trade Marketing, Supply Chain and Finance to deliver business objectives.

• Share best practices and drive continuous improvement within the team.

Yêu cầu công việc

• Good command of English (both verbal and writing) & computer skills.

• Must have good exposure in handling Key Account in MT channel with a FMCG company, specific in laundry, household and personal care products is a plus.

• Should be aware of all the aspects of National Sales, should be good in key account management and listing with retail chains.

• Strong communication and negotiation skills.

• Leadership, being proactive and result-oriented.

• Able to go on business trip.

• BA degree in any disciplines, major in Economics/ Commerce/ Marketing are preferred.

Quyền lợi

• Thưởng: Performance bonus
• Chăm sóc sức khoẻ: Private Healthcare
• Nghỉ phép có lương: Paid leave
• Máy tính xách tay: Company laptop