Brand Activation Manager

Job objectives

• Lead end-to-end brand management to drive sustainable business growth and strengthen brand equity in Vietnam.

• Develop and execute brand plans, integrated marketing communications, product innovation and packaging development based on consumer and market insights.

• Identify growth opportunities and drive marketing initiatives to achieve brand and business objectives.

B. Job descriptions

1. Brand Strategy & Business Planning

• Develop annual...

Yêu cầu công việc

1. Skills and Attributes

• Strong analytical skills with ability to interpret data and brand performance to drive business decisions.

• Proficiency in marketing analytics tools and digital platforms for performance tracking and optimization.

• Strong understanding of digital marketing, consumer engagement and evolving market trends.

• Strong capability in consumer and market research to generate actionable insights for brand and business...