Integrated Media Planning Manager

• Lead integrated media planning for brand partners: Translating commercial/business objectives into platform-specific media strategies with clear investment rationale and expected performance outcomes.

• Build the media planning framework and playbook which connects social commerce service lines — Paid Media, Short Video, Affiliate, Influencer & Livestream.

• Establish and maintain performance benchmarks and competitive intelligence for e-commerce media in Vietnam.

• Lead the AI workstream for the Media & Video team — identifying high-impact use cases, piloting tools, and deploying scalable workflows across planning, content, and reporting functions.

• Build and document AI-powered SOPs and automation workflows that reduce manual effort and improve planning and reporting speed across the team.

• Own Media & Video P&L analytics: revenue tracking, billing pipeline, service-level performance vs. target, and monthly/quarterly reporting to leadership.

• Develop reporting templates and dashboards that give brand partners and internal stakeholders a consistent, decision-ready view of campaign performance and business impact.

• Assist Head of Media & Video on QBRs, annual business planning (BP/JBP), new service proposals, and pitch decks for prospective brand partners.

• Partner with Commercial, Services, and Data teams to systematically build OnPoint's media moat — co-developing first-party audience data assets, unified cross-service attribution models, and performance intelligence infrastructure that compound OnPoint's media advantage over time and create durable differentiation for brand partners.

• 5–7 years i

Yêu cầu công việc

• 5–7 years in media planning, performance marketing, or e-commerce analytics; agency, platform, or e-commerce enabler background preferred.

• Strong command of paid media ecosystems: TikTok Ads, Shopee Ads, Meta Ads, Google Ads — including campaign architecture, bidding logic, attribution models, and platform-specific KPIs.

• Demonstrated ability to build analytical frameworks and measurement systems from scratch — not just running reports, but designing how performance gets defined, tracked, and presented.

• Proficient in data tools: advanced Excel/Google Sheets, at least one BI/dashboarding tool, BigQuery or SQL (strong plus).

• Working knowledge of AI tools applied to marketing workflows — prompt engineering, automation, content scaling — or clear aptitude and initiative to build this capability rapidly.

• Ability to translate complex data into narratives for brand partner audiences and internal leaders.

• Strong written and verbal communication skills in both English and Vietnamese.

• Comfortable operating with ambiguity and building structure in a high-growth environment and takes ownership of problems end-to-end.

• Strong interpersonal skills, with the ability to build relationships and rapport with colleagues and stakeholders.

Quyền lợi

• Thưởng: Tet, performance bonus
• Chăm sóc sức khoẻ: Premium Health Insurance
• Nghỉ phép có lương: 15 Annual Leave + 3 Sick Leave
• Máy tính xách tay: Laptop provided
• Khác: Salary: Negotiable
  Phone allowances
  Full salary in probation
  Full insurance package
  Work from home: 1 day/week