Head Of Performance Marketing

As the Head of Performance Marketing, you will be a vital core team member driving the engine of our company. You will bridge the gap between technical delivery (Paid Ads) and client satisfaction. You will own the scalability of our delivery systems, ensuring high-volume, high-quality campaign outputs while maintaining exceptional client retention. This role is a blend of performance marketing strategy, client communication, and rigorous operational engineering (SOPs, AI integration, and automation).

This role requires a unique blend of performance marketing strategy, operational engineering (SOPs, AI integration), and exceptional English communication skills to seamlessly connect both ends of the business: reporting to the Founders, managing internal execution teams and advising external international clients.

KEY PERFORMANCE INDICATORS (KPIs)

Your success will be measured directly by three operational pillars:

• Speed & Volume: Total number of client accounts/orders seamlessly served and campaign turnaround times.
• Quality: Client retention rate, client satisfaction score (NPS/CSAT), and minimizing creative/campaign revision rates.
• System Efficiency: Successful implementation of AI workflows, automated reporting, and team training execution.

Operations, Automation & Systems (40%)

• SOP & Workflow Engineering: Standardize, document, and optimize Standard Operating Procedures (SOPs) across the media buying and creative teams to reduce errors and turnaround times.
• AI & Automation Integration: Identify bottlenecks and implement AI workflows and automated tools to streamline reporting, creative iteration, and campaign management.
• Training & Management: Build training materials and upskill the delivery team based on data-driven performance results and algorithm updates.

Client Management & Quality Control (30%)

• Strategic Client Communication: Serve as a senior point of contact for core clients, translating complex data into clear, business-focused growth strategies.
• Quality Assurance: Monitor client satisfaction scores and retention metrics. Proactively step in to course-correct underperforming accounts before they churn.
• Performance Control: Supervise strict performance benchmarks across the portfolio (CPA, CPL, ROAS, ROI) to ensure delivery meets client expectations.

Data Analytics & Reporting Architecture (30%)

• Automated Dashboarding: Setup and maintain real-time reporting dashboards (Looker Studio, Advanced Google Sheets) connecting data streams from all ad platforms (Meta, Google, TikTok, etc.).
• Tracking Infrastructure: Ensure tracking frameworks (GA4, GTM, Pixels, Conversions API) function flawlessly with zero data mismatch between ad channels and backend CRMs.
• Deep-Dive Analytics & CRO: Diagnose root causes behind performance fluctuations and collaborate with tech/creative teams to optimize landing pages (using tools like Hotjar/Clarity) and ad creatives (Hook/Hold rates).

Yêu cầu ứng viên

• Experience: Minimum of 4+ years in Performance Marketing/Paid Ads, with at least 2 years in an operations management, team lead, or agency account director role.
• Excellent communication skills (verbal & written) in English and Vietnamese.
• Experience in international performance agencies is highly preferred.
• Data & Technical Proficiency: Highly proficient in data manipulation (Pivot Tables, Query, ArrayFormula, RegEx) and tracking infrastructure (GTM, GA4, CAPI).
• Platform Mastery: Omnichannel mindset with deep strategic knowledge of Meta Ads and Google Ads.
• Systems Thinking: Proven track record of building automated workflows, utilizing AI tools for productivity, and writing scalable SOPs.
• Communication: Exceptional client-facing communication skills with the ability to lead high-level business conversations confidently.
   

Quyền lợi được hưởng

• Competitive salary, negotiable based on capability.
• Full statutory insurance coverage: social insurance, health insurance, and unemployment insurance.
• Annual performance bonus.
• Career advancement and professional development opportunities.
• Dynamic, professional, and friendly working environment.
• Annual team building activities and company trips.