Paid Ads Trưởng Nhóm

JOB DESCRIPTION: PAID ADS LEADER

• Reports To: Digital Marketing Manager / BODs
• Employment Type: Full-time

Position Overview

As the Paid Ads Leader, you will take full ownership of the performance, budget, and delivery timelines of all paid media campaigns across the company/client portfolio. The core focus of this position is to architect advertising campaigns, drive project management based on strategic goals (KPIs/OKRs), monitor reporting data, and optimize campaigns to minimize costs while driving scalable revenue growth.

II. KEY RESPONSIBILITIES

1. Paid Ads Project Management & Operations (40%)

• Planning & Timeline Management: Establish, allocate, and monitor the implementation progress of Paid Ads projects (Meta, Google, Tik Tok, Linkedin, etc.). Ensure all campaigns are launched on time and perfectly aligned with strategic directions.
• Partner Oversight: Coordinate with and oversee advertising partners. Formulate joint action plans and align partner execution with the business goals of both the company and clients.
• Performance Control (KPIs): Supervise strict performance benchmarks for each project, tracking and measuring metrics such as CPA, CPL, ROAS, and ROI.
• Training & Development: Organize internal training sessions, stay updated on new platform algorithms and policies, and standardize Standard Operating Procedures (SOPs) for the teams.

2. Reporting & Analytics (30%)

• Automated Reporting Systems: Setup and maintain real-time reporting dashboards for each project/client using Looker Studio and Advanced Google Sheets by automatically connecting data streams from various ad platforms.
• Data Auditing & Monitoring: Conduct routine (daily/weekly) data audits to verify information accuracy. Ensure tracking frameworks (GA4, GTM, Pixels, and Conversions API) function flawlessly with zero data mismatch between ad channels and backend/CRM systems.
• Deep-Dive Data Analytics: Deep dive into raw numbers to diagnose root causes behind performance fluctuations (e.g., analyzing high CTR vs. low CR, sudden spikes in CPM, etc.).
• Forecasting & Recommendations: Leverage historical data and market trends to forecast future performance, offering proactive recommendations to scale budgets or cut spend in a timely manner.

3. Strategic & Creative Alignment (30%)

• Data-Driven Creative Direction: Analyze creative-specific metrics (Hook rates, Hold rates, CTR) to provide accurate feedback loops for Copywriters and Designers to optimize Content, Videos, and Imagery.
• Funnel & Landing Page Optimization (CRO): Partner with the Tech/Web team to analyze on-page user behavior (using tools like Hotjar, Clarity) to optimize user experience and conversion rates on Landing Pages/Websites.

Yêu cầu ứng viên

JOB REQUIREMENTS

• Experience: Minimum of 2 years of experience in Paid Ads/Performance Marketing, experience working at Performance Agencies catering to international markets are highly. Preference will be given to candidates with experience in a team leader position or higher.
• Data Proficiency: Highly proficient in advanced data manipulation functions (Pivot Tables, Query, ArrayFormula, RegEx, Power Query) to clean and consolidate data sets from multiple sources.
• Platform Mastery: Fluency in at least two major advertising platforms (Meta Ads and Google Ads). Must possess an Omnichannel mindset and a deep understanding of Attribution Models.
• Problem-Solving: Strong Data-driven Problem Solving skills (making operational decisions based on hard data rather than intuition).

Quyền lợi được hưởng

• Competitive salary, negotiable based on performance and capability.
• Social, Health, and Unemployment Insurance benefits in accordance with labor laws.
• Year-end bonus.
• Clear career path and advancement opportunities.
• Dynamic, professional, and friendly working environment.
• Annual travel and team-building activities.
• Monthly parties and events, 100% sponsored by the company.