Head Of Global Marketing

• Develop and execute the company’s overall marketing strategy, manage marketing budgets, monitor return on investment (ROI), and ensure the achievement of revenue and enrollment targets.

• Lead the growth of the B2C channel by managing the entire marketing funnel, from brand awareness to enrollment conversion, while optimizing customer acquisition costs and the effectiveness of communication channels.

• Support the development of B2B, B2B2C, and international markets through the creation of sales enablement materials, strategic partnership development, and the implementation of international marketing initiatives.

• Manage and enhance the company’s MarTech, CRM, AI, and data infrastructure to improve operational efficiency, performance measurement, and marketing-enrollment automation.

• Build and strengthen the IGS brand in both domestic and international markets through integrated communications campaigns, digital content, public relations, and events.

• Ensure consistency across brand identity, content, and digital communication channels; oversee the company’s website ecosystem, social media platforms, and marketing collateral.

• Recruit, train, manage, and develop the marketing team; effectively coordinate with agencies, strategic partners, and external marketing service providers.

• Prepare reports, analyze data, evaluate marketing performance, and recommend improvement initiatives to support the Board of Directors in strategic decision-making.

• Bachelor’

Yêu cầu công việc

• Bachelor’s degree or higher in Marketing, Communications, Business Administration, or a related field; proficient English communication skills.

• 5–7 years of marketing experience, including at least 3 years in a team management or leadership role.

• Proven experience with direct accountability for revenue and/or enrollment targets, managing large-scale marketing budgets, and executing multi-channel campaigns; experience in education, EdTech, or high-value service industries is preferred.

• Strong expertise in developing and optimizing multi-channel marketing strategies, B2C conversion funnel management, performance marketing, CRM, marketing automation, and digital advertising platforms.

• Strong analytical skills with experience in establishing measurement frameworks, reporting systems, and data-driven decision-making processes; solid understanding of AI and MarTech applications in marketing.

• Experience in brand development, content marketing, public relations, partner marketing (B2B/B2B2C), and executing marketing initiatives across both domestic and international markets.

• Strategic mindset with strong execution capabilities; demonstrated leadership, budget management, cross-functional collaboration, and the ability to thrive in multicultural, results-driven environments.

Quyền lợi

• Thưởng: 40 - 55 million dong, negotiable based on qualifications and experience; performance-based bonuses aligned with company and departmental OKRs.
• Chăm sóc sức khoẻ: Full statutory insurance coverage, including Social Insurance, Health Insurance, and Unemployment Insurance; annual health check-ups and PTI health insurance coverage for Manager-level positions and above.
• Đào tạo: Access to learning platforms (e.g., LinkedIn Learning) and EQuest’s internal and international training programs; tuition discounts for KUV and EQuest educational products for family members.
• Khác: Opportunity to work in a multicultural, American education environment across multiple time zones, within the EQuest ecosystem, with a clear career progression path toward a Group Marketing Director role.