GT Channel Executive - Kotex

JOB PURPOSE

The Channel Executive oversees category and channel activation for GT channel, own trade promotion & channel strategies.

He/she is primarily responsible for executing and reviewing Channel Strategies and plans to drive category winning at POP based on shopper insights.

JOB ACCOUNTABILITIES

Business Objective delivery:

• Financial Targets - Manage the Budget, Forecasting and Target metrics for channels.

Co-work with Regional/Area Sales Managers:

• Trade Promotion Planning & Deployment - Lead execution of monthly trade promotion plans, based on agreed process, volume and trade investment targets, trade guidelines, trade promotion strategy, and brand operating plans. Evaluation of plans that provide actionable tactics to change and improve.

• Trade Promotion Budget Management, Trade Utilization Management - Trade Promotion Budget Management - Monitor the use of Trade Promotion investment. Utilize the full suite of business tools (e.g. SPO, DMS) and external data resources (e.g. Retail Audit, Panel) to evaluate the effectiveness and track to target.

• Distribution and Availability, KPIs Focus for Sales – Execute programs to optimize reach and coverage.

• Forecasting – Lead the development of accurate sales forecasts - CP allocation, Goods allocation, FOC payment for distributor.

• New Product Introduction - own new launches (concept-sell, planning, transition plan deployment & execution).

Category Management:

• Sales-Marketing Interface - Sales-Marketing Interface - Contributes to the integrated Business Planning between Marketing and Sales and ensures excellent execution.

• Category Planning – Develop and review the trade plans, including optimal Sales Mix that supports Kimberly-Clark's Corporate / Category / Brand / Channel strategies. Execute strategies and tactics based on approved resources.

• Category KPIs & Reporting – Manage to and track Key Performance Indicators (KPI) with Marketing and Sales.

• Customer Management - Coordinate the development of Joint Business Plans and reviews with key customers.

• Trade Pricing - Execute the trade pricing strategy. Monitor competitive price actions and recommend changes as appropriate.

Yêu cầu công việc

• A minimum of bachelor’s degree preferably in Business Management/Marketing, and at least 2-3 years’ exposure to trade marketing, or Sales in the FMCG industry.

• Good communication both in English & Vietnamese

• Experience in both a GT or MT environment in Vietnam

• He/she should have good knowledge of trade marketing/promotion, sales, and the consumer goods industry dynamics in Vietnam.

• Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.

Quyền lợi

• Thưởng: 13th payment
• Đào tạo: Training for all employees
• Xe đưa đón: Shuttle bus is provided