Growth Marketing Manager (CRM & Loyalty)

Job Objective

This position will be responsible for developing interactive activities on the Green SM application, with the goal of enhancing customer experience and increasing user engagement with the platform.

This role focuses on building gamification mechanisms, optimizing CRM systems, and developing user interaction scenarios on the app. By analyzing behavioral data and collaborating with Product, Technology, and Marketing teams, the position aims to improve customer retention and service usage frequency.

Key Responsibilities

1. Gamification Development

• Define direction and roadmap for gamification activities to boost user engagement

• Collaborate with Product and Technology teams to implement features such as point systems, trip challenges, leaderboards, and other interactive activities

• Monitor user behavior during gamification programs and propose improvements to ensure accessibility and attractiveness

2. CRM Management & Optimization

• Plan and execute CRM campaigns via Push Notifications, In-app Messages, Email, and SMS

• Analyze campaign effectiveness based on user behavior data to optimize content, timing, and channels

• Design automated interaction scenarios tailored to customer segments and lifecycle stages

3. Data Analysis & Customer Retention

• Track key metrics including Retention Rate, Churn Rate, ARPU, and Lifetime Value

• Analyze user behavior data to identify opportunities for improving experience and engagement

• Propose initiatives to enhance interaction activities and customer retention

4. Project Coordination & Team Management

• Work closely with Product, Technology, Marketing, and Business teams during project execution

• Coordinate progress across stakeholders to ensure timely delivery

Yêu cầu công việc

Bachelor's degree or higher

Strong background in CRM, gamification, and customer engagement strategies

Experience in data-driven marketing and analyzing behavioral metric

Proven ability to lead cross-functional projects and manage small team

Creative mindset with a focus on customer retention and loyalty program

Quyền lợi

• Thưởng: Tháng lương 13
• Máy tính xách tay: Được cấp laptop làm việc