Expert, Business Marketing

Job Purpose

The job holder is responsible for designing and proposing business marketing activities through:

(1) Business Marketing Planning and marketing performance management,

(2) Design marketing content for program/campaign,

(3) Marketing campaign management.

Key Responsibilities:

• Business Marketing Planning and Marketing Performance Management:

- Participate in proposing overall marketing calendar detailing marketing activities.

- Execute marketing activities, budget, premium/stocks and provide updates.

- Coordinate with related parties to build communication propositions.

- Prepare, propose and implement NPS survey.

- Design and embed customer loyalty programs.

- Propose KPIs and approaches for assessment of marketing value.

• Design Marketing Content for Program/Campaign:

- Design content for marketing programs and campaigns.

- Coordinate with internal and external parties (agencies) for content design.

• Marketing Campaign Management:

- Develop campaign management mechanisms and standards.

- Strengthen public awareness and branding through collaboration.

Yêu cầu công việc

• Bachelor's degree in Economics, Finance, Banking, Marketing, Business Administration or related fields; Master's degree preferred.

• Minimum 8 years of relevant experience in Banking, Product Marketing, or Business Marketing. Strong capability in offline marketing and customer engagement activities.

• Deep understanding of Private Banking customer insights.

• Proficient in leveraging AI tools for marketing and business performance enhancement.

• English proficiency: TOEIC 650 or equivalent.

• Knowledge of banking products and business operations.

Quyền lợi

• Thưởng: Thu nhập hấp dẫn, được hưởng đầy đủ các chính sách phúc lợi theo quy định của Techcombank
• Đào tạo:
  - Được tham gia khóa đào tạo bài bản trước khi bắt đầu làm việc chính thức
  - Thường xuyên được tài trợ tham gia các khóa học nghiệp vụ chuyên nghiệp của Techcombank
• Khác: Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến