Senior Expert, Integrated Marketing Management

Job Purpose

The job holder manage integrated communication plan (channels (mass/internal) and communication touchpoints) of brand activities/digital marketing communications/product marketing (individual customers and customers) business) and corporate communications.

Key Accountabilities (1)

- Manage integrated media plan (channels (mass/internal) và communication touchpoints) of Brand/Digital Marketing Communications/Product Marketing (individual and customer) activities business products)/Corporate Communications.

- Master and synthesize integrated monthly communication activities of your banks (based on information provided by Market Research and media agencies), connect with Current Marketing plans of Retail Marketing, Digital Marketing, Branding, Customer Experience Management, Corporate Communications etc. to build an overall management model, including reporting, proposing action plans, controlling and regulating the flow of communication activities of specialized units under the Marketing Division.

- Support the Director of Integrated Marketing and Communications Performance Management and the Chief Marketing Officer (CMO) in building the G2M model and guiding G2M planning for the Marketing projects/initiatives of the company. units in the Block, synthesize and manage progress, output results.

- The focal point for working with Omni Channel on G2M plan has been agreed with Senior Directors (N-1) of specialized units of Marketing Division and other departments, if necessary.

Key Accountabilities (2)

- Build a management process and coordinate to deploy integrated communication activities for Brand/Digital Marketing Communication/Product Marketing (individual and corporate customers)/ Business Communication.

- Provide information in building an integrated communication plan of Branding/Digital Marketing Communication/Product Marketing (individual and corporate customers)/Corporate Communication activities according to management and coordination processes.

- Coordinate with Marketing Cost Management (BCC) focal point to plan monthly budget for integrated communication activities, monitor and evaluate KPI of projects, etc.

- Responsible for output:

+ Integrated communication management framework for brands and products (Business Unit), including recommendations and management of communication touch points with implementation partners

+ The report proposes the optimal orientation for investment in marketing communication and brand.

+ Monthly report on media marketing results (of Techcombank and competitors) with detailed results and action recommendations to optimize brand and business communication costs.

+ Monthly marketing report to reflect investment by channel, by product (for Retail Marketing).

Key Accountabilities (3)

Other jobs

- Perform other tasks as assigned.

Yêu cầu công việc

Key Relationships - Direct Manager

Advisor, Integrated Media and Marketing Efficiency Management

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Units in Marketing Division and all functional units in the bank, mainly with business divisions, RBG, CA, TCKH/MSTT.

Key Relationships - External Stakeholders

Partners providing services for TCB (if needed).

Success Profile - Qualification and Experiences

Qualifications

- University or higher

Work Experience

- At least 10 years experience in the position of an assistant in the banking sector.

Foreign Language

- English, level 4

Quyền lợi

• Thưởng: Thu nhập hấp dẫn, được hưởng đầy đủ các chính sách phúc lợi theo quy định của Techcombank
• Đào tạo:
  - Được tham gia khóa đào tạo bài bản trước khi bắt đầu làm việc chính thức
  - Thường xuyên được tài trợ tham gia các khóa học nghiệp vụ chuyên nghiệp của Techcombank
• Khác: Làm việc trong môi trường năng động, chuyên nghiệp có nhiều cơ hội thăng tiến