Tuyển dụng Executive - Brand Development & E-Commerce tại Hồ Chí Minh

Job Purpose:

Responsible for Brand Development (building the brand foundation, adapting Thai Wah Group - Thailand campaigns and developing local campaigns), executing brand activation and consumer promotion, managing Digital channels, and operating and growing the official stores on e-commerce platforms (Shopee, TikTok Shop, Lazada) to strengthen brand awareness, drive sales and ensure effective use of the A&P budget.

Key Responsibility :

Brand Development (30%):

- Participate in developing and ensuring the implementation of Brand Guidelines across all touchpoints: packaging, POSM, digital and e-commerce platforms.

- Receive and adapt campaigns, key visuals and brand content from Thai Wah Group (Thailand) for the Vietnam market; and develop local campaigns for brands led by TWV.

- Build and update the annual brand plan by brand: objectives, messaging, activity calendar and budget.

- Independently or collaboratively implement New Product Development (NPD) projects as assigned: brief, packaging, positioning and launch plan.

- Own packaging and product-labelling matters: artwork development, label content and Vietnamese-language labelling for imported and Group products, ensuring compliance with prevailing Vietnamese labelling regulations and the product declaration dossier required for circulation in Vietnam.

- Coordinate with Legal/QA and Group on trademark registration, renewal and protection in Vietnam; ensure the use of trademarks and logos on packaging and communication materials is consistent with the registrations.

- Prepare and guide the product dossier (label, declaration, quality certificates, imagery, SKU information) for Distributors when products go to distribution, and for listing at MT customers and on e-commerce platforms.

- Conduct desk and field market/consumer research; consolidate trend and competitor reports with recommended actions.

- Manage, monitor and report the monthly A&P budget by brand and by activity, ensuring cost efficiency.

Brand Activation & Consumer Promotion (25%):

- Lead the development of communication ideas and visual materials, and execute consumer promotion campaigns from planning and execution through to evaluation.

- Design promotion mechanics, forecast campaign volume, prepare promotional goods/gifts and coordinate with Supply Chain to ensure on-time readiness.

- Recommend, source and manage suppliers of POSM, gifts, sampling and activation activities; monitor timelines, quality and costs.

- Work closely with Sales and Distributors to ensure programs are implemented as planned at point of sale and across online channels.

- Develop and work with the Distributor network to roll out brand-related matters, POSM and in-store display materials; ensure a consistent brand image across the whole system.

- Build materials for and deliver training on products, brand knowledge and category consumption trends for customer teams, Distributors and the Sales team.

- Conduct market visits, evaluate actual execution and campaign effectiveness (incremental volume, ROI) and recommend adjustments.

Digital & Content (20%):

- Manage content and the posting calendar across Social Media channels (Facebook, TikTok, YouTube) and the company website.

- Plan, execute and optimize digital advertising campaigns (Meta, TikTok, Google); track reach, engagement, CPC and ROAS.

- Flexibly utilize design and video-editing tools (Canva, CapCut, etc.) to produce content quickly for campaigns and for platform stores.

- Identify, engage and manage KOC/KOL/Livestreamer networks to drive sales and brand visibility.

- Conduct basic SEO optimization across the Company's e-commerce platforms, website and social media channels; analyze and recommend improvements.

E-commerce Platform Operations (20%):

- Develop and execute monthly/quarterly E-commerce growth plans: GMV targets, SKU portfolio, pricing and promotion programs.

- Manage the end-to-end operations and growth of official stores on Shopee, TikTok Shop and Lazada - listing, imagery, descriptions, stock, orders and customer service - either directly or through a partner.

- Register and execute platform programs (campaigns, flash sales, vouchers, free shipping, livestream) in line with the platform calendar.

- Analyze operational and business performance indicators (GMV, Traffic, CTR, CR, AOV, ROAS, CIR, etc.) and recommend improvement actions.

- Monitor competitor pricing and activities on the platforms; ensure price and brand-image consistency between online and offline channels.

- Prepare the monthly E-commerce performance report: sales, investment costs and channel effectiveness.

Administration (5%):

- Handle documentation and Marketing expense settlement in accordance with internal procedures.

- Prepare periodic and ad-hoc reports as requested by management.

Yêu cầu công việc

Qualifications:

- Bachelor's degree in Marketing, Business Administration, Communications or a related field.

Experience / skills required:

- At least 3 years of experience with a proven track record in a related field, preferably in FMCG.

- Knowledge of Brand Development, consumer promotions, POSM, Digital Marketing, SEO, Social Media and E-commerce.

- Hands-on experience operating a store on Shopee and/or TikTok Shop is required: listing, platform campaigns, on-platform advertising and livestream.

- Proven hands-on experience in planning and executing marketing campaigns from planning and execution through to evaluation.

- Able to receive, translate and adapt brand and campaign materials from Group for the Vietnam market.

- Experience working with a Distributor network, plus training and presentation skills on product for Sales teams and customers.

- Knowledge of Vietnamese regulations on product labelling, product declaration and trademark protection; experience working with packaging and artwork is an advantage.

- Proficiency in basic design tools such as Canva and CapCut; knowledge of Adobe Illustrator and Photoshop is an advantage.

- Communication & teamwork

- Analytical & detail-oriented

- Creativity & visual sense

- Time management & multitasking

- Proactive & adaptable

- Good Excel and PowerPoint skills; able to handle, analyze and report data.

- Fluent Vietnamese and good English (Upper Intermediate or above)

Quyền lợi

• Thưởng: A competitive salary and compensation package
• Hoạt động nhóm: Structured individual career development programs
• Khác: Innovative technologies, services, and processes