E-Commerce Team Lead

1. E-commerce Performance Management

- Take full ownership of channel performance and proactively identify issues and opportunities, proposing data-driven solutions.

- Scale and dominate multi-platform stores with proven growth metrics (% revenue increase) rather than just maintaining daily operations.

- Monitor daily/weekly/monthly performance (sales, traffic, conversion, AOV) and ensure achievement of assigned targets.

- Analyze platform performance and identify growth opportunities, risks, and action plans.

2. Campaign Planning & Execution

- Plan and execute platform campaigns assortment, pricing strategy, promotion schemes, and visibility to maximize performance.

- Coordinate with internal teams to align campaign mechanics, stock readiness, and marketing support.

3. Livestream & Social Commerce

- Plan and drive livestream strategy across Shopee and TikTok Shop, including KOL selection, deal strategy, and performance optimization.

- Work with KOLs/KOCs and enablers to optimize livestream performance (GMV, traffic, conversion) while ensuring profitability and cost efficiency.

4. Budget Planning & Control

- Plan, allocate, and manage e-commerce budgets, including platform packages, media spend, and campaign investments.

- Engineered data-driven strategies that directly improved bottom-line profitability and optimized marketing spend efficiency (ROAS).

- Ensure efficient allocation of resources to maximize business outcomes.

5. Market & Competitor Analysis

- Lead the development of regular market intelligence reports, including competitor benchmarking, and translate insights into actionable strategies.

- Provide actionable insights and strategic recommendations based on data and market trends.

- Demonstrate strong data-driven mindset in identifying opportunities and guiding decisions.

6. Enabler & Agency Management

- Audited and challenged external partners (Enablers/Agencies) to ensure strict adherence to KPIs and high-quality execution of campaign assets.

- Ensure alignment on targets, execution plans, and performance tracking.

- Monitor and evaluate enabler performance, ensuring quality delivery and continuous improvement.

7. Reporting & Stakeholder Management

- Confidently present, discuss, and align directly with Director on business performance, strategy, and key issues.

- Directly present, discuss, and align with Director on business performance, strategy, and key issues.

- Proactively raise concerns, propose solutions, and drive decision-making.

8. Cross-functional Coordination

- Collaborate closely with Marketing, Supply Chain, Finance, and other stakeholders to ensure smooth operations.

- Align on product launches, stock planning, pricing, and promotional activities.

Yêu cầu công việc

- Bachelor’s degree in Business, Marketing, E-commerce, or related fields.

- Minimum 3–5+ years of experience in e-commerce, preferably in FMCG or beauty/personal care.

- Strong experience in managing Shopee, Lazada, and TikTok Shop.

- Proven track record in data analysis, reporting, and performance optimization.

- Solid experience in budget planning and ROI management.

- Experience in livestream operations and KOL/KOC collaboration is a strong advantage.

- Hands-on experience in working with and leading enablers/agencies.

- Strong analytical thinking, problem-solving skills, and business acumen.

- Proactive, ownership mindset with the ability to work independently under pressure.

- Excellent communication and presentation skills; confident in working with senior stakeholders.

Quyền lợi

• Thưởng: Lương tháng 13
• Chăm sóc sức khoẻ: Gói chăm sóc sức khỏe
• Nghỉ phép có lương: 18 ngày phép năm