E-commerce Leader (Strong Website)

Commercial Ownership
·         Own sales and gross profit targets across all online channels — brand.com and marketplaces (Shopee, TikTok Shop, Lazada) — with a clear view of channel mix, growth levers, and contribution margin by channel
·         Own the full campaign calendar across all channels, ensuring alignment with brand moments, product launches, and trading priorities; manage timelines, stakeholder dependencies, and risk mitigation to deliver campaigns on time and on budget
·         Own brand.com performance by leading technical roadmap, website promotion, service initiatives, and A/B testing in collaboration with cross-functional teams and external partners
·         Responsible for digital marketing performance on brand.com to ensure investment, ROAS, traffic and CR
·         Responsible for livestream and affiliate program management to drive sales performance and brand visibility
Online Assortment
·         Own product listing quality across all channels, ensuring accuracy, completeness, and brand consistency at every customer touchpoint
·         Work closely with the Merchandise team to manage online assortment strategy, including ranging decisions, pricing alignment, and promotional product selection
Customer Experience & Satisfaction
·         Monitor customer feedback, reviews, and complaints across channels; identify recurring pain points and drive cross-functional resolution with Operations, Logistics, and Customer Service teams
·         Own the purchase experience journey, from order confirmation and delivery communications to returns and refunds, ensuring every touchpoint reinforces trust and brand loyalty
Operations & Fulfilment
·         Lead day-to-day ecommerce operations: order processing, fulfilment timelines, and SLA compliance across platform requirements and 3PL partners
·         Coordinate with the warehouse team to maintain stock availability, drive inventory accuracy, and prevent stockout or overstock situations across channels
·         Own the end-to-end returns and refund process, ensuring timely resolution, accurate stock reintegration, and a positive post-purchase customer experience
Project Management & Technology Innovation
·         Act as the ecommerce business owner in brand and corporate projects (New Channel Expansion, Online Order Management System, Loyalty programme rollouts), representing commercial requirements and ensuring delivery milestones are met
·         Identify operational gaps and tool needs; work with IT to scope, prioritise, and implement solutions that improve efficiency and data accuracy across the ecommerce stack
3–5 years in ecommerce, at least 1 year leading a team
Strong brand.com experience is a must
Hands-on experience with major marketplaces (TikTok Shop, Shopee, Lazada)
Strong sense of brand
Commercial oriented mindset
Experience in fashion, apparel, or lifestyle categories
Ngành nghề: Thương mại điện tử, Bán lẻ / Bán sỉ, Ngành khác
Kinh nghiệm: 3 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh