Digital Marketing Executive (HR/Hiring Field)

We are seeking a creative and data-driven Digital Marketing Executive to support our Hiring initiatives. This role focuses on attracting top talent through digital channels, enhancing employer brand presence, and optimizing recruitment marketing campaigns.

Key Responsibilities

1. Recruitment Marketing
   • Develop and execute digital campaigns to attract candidates across platforms (Facebook, LinkedIn, Zalo, TikTok, Google, job boards).
   • Manage job advertisement campaigns (paid & organic) to maximize candidate reach and conversions.
   • Optimize job postings, career pages, and landing pages for better performance.
2. Employer Branding
   • Build and maintain employer branding content across social media channels.
   • Create engaging content (post copy, images, videos) showcasing company culture, employee stories, and workplace environment.
   • Collaborate with HR and internal teams to align branding messaging.
3. Campaign Management & Optimization
   • Plan, manage, and allocate budgets for recruitment marketing campaigns.
   • Monitor performance (CTR, CPC, conversion rates, application volume) and optimize campaigns accordingly.
   • Generate insights and reports on campaign effectiveness.
4. Data & Candidate Insights
   • Track candidate behavior and funnel performance (awareness → application → hiring).
   • Use data to improve targeting strategies and campaign ROI.
   • Work with HR to refine candidate personas and sourcing strategies.
5. Market Trends & Innovation
   • Stay updated on digital marketing and recruitment trends.
   • Propose new channels, tools, and strategies to improve hiring efficiency.
   • Test and scale new approaches (e.g., short-form video hiring campaigns, AI tools, automation).

Yêu cầu ứng viên

• Bachelor’s degree in Marketing, Communications, Business, HR, or related fields.
• Minimum 1–2 years experience in Digital Marketing or Recruitment Marketing.
• Hands-on experience with advertising platforms: Facebook Ads, Google Ads, LinkedIn Ads, Zalo Ads, TikTok Ads.
• Strong understanding of content marketing and social media trends.
• Analytical mindset with experience using tools like Google Analytics or similar reporting dashboards.
• Good communication skills in English and Vietnamese.

Quyền lợi được hưởng

• Attractive fixed salary + 100% salary during probation.
• 13th month salary.
• 14 days of annual leave.
• Health Insurance, Social Insurance + Aon Health Care.
• Career development opportunities in a professional and dynamic environment.
• Opportunity to work with top industry experts and talented colleagues.
• Transparent, trustworthy, and inspiring workplace culture.
• Participation in engagement and well-being activities: Company events, Happy Day,..