Digital Marketing Executive - Crocs

Media Planning (10%)
•     Develop monthly media plans aligned with budget, KPI targets (Revenue, ROAS), and campaign direction.
•     Allocate budget across channels (Meta, Google), funnel stages (Prospecting / Retargeting), and campaign types (Sale / Always-on) – following a split of approximately 20% Branding and 80% Website/Performance objectives.
Campaign Setup – Core Focus (40%)
•     Set up and manage campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max).
•     Build clear, logical campaign structures organized by funnel stage and sub-collection.
•     Ensure accurate tracking implementation: Meta Pixel and GA4.
Optimization – Core Focus (35%)
•     Monitor and optimize campaigns daily against Revenue, ROAS, and CPA target.
•     Adjust budgets proactively: scale high-performing campaigns and pause underperforming ones.
•     Control budget pacing to remain on-plan and protect investment.
•     Respond promptly to performance signals to maximize conversion rates.
Reporting & Insights (10%)
•     Provide daily performance updates and detailed weekly reports with actionable insights.
•     Analyze campaign performance and creative effectiveness; recommend data-driven optimizations.
•     Prepare a comprehensive monthly report covering digital marketing performance, key metrics, and optimization opportunities.
Market Research & Competitive Intelligence (5%)
•     Monitor competitor ad strategies, messaging, and creative approaches across Meta, Google, and other relevant platforms.
•     Proactively explore and test new ad formats, platform features, and emerging tools to identify growth opportunities.
Share key findings and recommendations with the team to continuously elevate campaign quality and strategy.
•     Minimum 2–3 years of hands-on experience in performance marketing, preferably in retail or e-commerce; industry background in fashion/footwear or cosmetics is a strong advantage.
•     Proven track record of setting up and optimizing Meta Ads and Google Ads campaigns with measurable ROAS results.
•     Strong sales-driven mindset with ability to monitor and optimize digital performance in real-time.
Ngành nghề: Tiếp thị / Marketing, Bán lẻ / Bán sỉ, Quảng cáo / Đối ngoại / Truyền Thông
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh