Digital Marketing Executive - Crocs

Areas of Responsibility

Media Planning (10%)

•     Develop monthly media plans aligned with budget, KPI targets (Revenue, ROAS), and campaign direction.

•     Allocate budget across channels (Meta, Google), funnel stages (Prospecting / Retargeting), and campaign types (Sale / Always-on) – following a split of approximately 20% Branding and 80% Website/Performance objectives.

Campaign Setup – Core Focus (40%)

•     Set up and manage campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max).

•     Build clear, logical campaign structures organized by funnel stage and sub-collection.

•     Ensure accurate tracking implementation: Meta Pixel and GA4.

Optimization – Core Focus (35%)

•     Monitor and optimize campaigns daily against Revenue, ROAS, and CPA target.

•     Adjust budgets proactively: scale high-performing campaigns and pause underperforming ones.

•     Control budget pacing to remain on-plan and protect investment.

•     Respond promptly to performance signals to maximize conversion rates.

Reporting & Insights (10%)

•     Provide daily performance updates and detailed weekly reports with actionable insights.

•     Analyze campaign performance and creative effectiveness; recommend data-driven optimizations.

•     Prepare a comprehensive monthly report covering digital marketing performance, key metrics, and optimization opportunities.

Market Research & Competitive Intelligence (5%)

•     Monitor competitor ad strategies, messaging, and creative approaches across Meta, Google, and other relevant platforms.

•     Proactively explore and test new ad formats, platform features, and emerging tools to identify growth opportunities.

Share key findings and recommendations with the team to continuously elevate campaign quality and strategy.

Yêu cầu ứng viên

Relevant Experience:

• Minimum 2–3 years of hands-on experience in performance marketing, preferably in retail or e-commerce; industry background in fashion/footwear or cosmetics is a strong advantage.
• Proven track record of setting up and optimizing Meta Ads and Google Ads campaigns with measurable ROAS results.
• Strong sales-driven mindset with ability to monitor and optimize digital performance in real-time.

Functional Competencies (Technical Skills):

• Proficient in setting up and optimizing Meta Ads and Google Ads (Search, Shopping, Performance Max).
• Skilled in tracking setup and analysis: Meta Pixel, GA4, UTM tagging.
• Proficient in Google Sheets / Excel; ability to read, interpret, and reconcile data across ad platforms, GA4, and internal dashboards.
• Good English proficiency (reading, writing, and communication); able to work with global brand guidelines, international vendors, and English-language platforms and reports.
• Familiar with AI-powered tools and able to apply them in day-to-day marketing tasks (e.g. setup tool, data analysis…); stays updated on emerging AI tools relevant to digital marketing.

People Competencies:

• Strong ownership and accountability – take responsibility for campaign performance and proactively solves issues.
• Execution mindset – fast, accurate, and structured implementation with attention to detail.
• Proactive – actively suggests improvements and takes initiative without waiting for instructions.
• Clear and concise communicator – capable of explaining performance metrics and insights to stakeholders.

Quyền lợi được hưởng

• Full-salary social insurance contribution
• Monthly Allowance & Free Parking
• Health Insurance, Annual Health Checkup
• Travel supporting policy
• Employee Discount Program