D2C Specialist - Brand.com (15M - 25M)

Company Description

Smart-Link specializes in the distribution of smart hardware products, including air conditioner accessories, vacuum cleaners, household appliances, and helthcare devices, with a workforce of approximately 200 employees.

In Vietnam, the company is an official distributor of well-known brands such as Dreame, Bear, JoYoung, SKG, Amazfit, Anker by SoundCore, Mova, and others.

Smart-Link’s key customers and distribution channels include major retail chains such as Dien May Xanh (both online and offline), CellphoneS, Dien May Cho Lon, supermarket chains, shopping malls, wholesale distribution networks, and TV Shopping, among others. In parallel, the company has been actively expanding its presence on e-commerce platforms such as Lazada, Shopee, and Tiki, consistently ranking among the most favored brands on these platforms.

In 2021, Smart-Link began expanding its business on the TikTok platform, operated by Smart-Link’s internationalized TikTok team. The company quickly achieved remarkable results, continuously leading in sales performance throughout 2022, attracting strong consumer interest. The company’s TikTok channels have surpassed 1 million followers, with total video views exceeding 50 million.

With continuous growth and business expansion, we are currently seeking candidates for the following position(s)

Job Description

Your core mission is to manage the brand.com store, lead the launch process, and optimize the customer journey to maximize sales and conversion rates.

1. E-commerce Site Build, Launch & Management (50%)

• Serve as the internal point of contact for the development vendor. Define functional and non-functional requirements (e.g., payment gateways, shipping zones).

• Conduct rigorous testing to ensure all website features, integrations, and checkout flows are working perfectly before launch.

• Manage the day-to-day operations of the live website, including catalog management, pricing, product descriptions, and image consistency.

• Manage and execute all on-site promotional campaigns, banner placements, landing pages, and special sales events.

• Maintain site health, including monitoring page load speed, checking for broken links, and ensuring a seamless checkout process.

2. Conversion Rate Optimization (CRO) & Data Analysis (25%)

• Analyze website traffic, user behavior, and sales funnels using Google Analytics, Google Tag Manager, and other internal tools.

• Identify bottlenecks and friction points in the user journey (e.g., checkout abandonment, high bounce rates on PDPs).

• Propose, set up, and execute small-scale A/B tests (e.g., button colors, headline copy, layout changes) to continuously improve conversion rates.

• Prepare weekly and monthly performance reports, providing actionable insights to the Brand Leader.

3. Cross-Functional Coordination & Operations (25%)

• Coordinate closely with the Marketing team to align website content with performance marketing campaigns (Facebook Ads, Google Ads, KOLs).

• Act as the primary bridge between the E-commerce site and Operations/Logistics to ensure accurate inventory synchronization and smooth order fulfillment.

• Manage customer service escalations related to site functionality and order tracking.

• Oversee data flow and integrity between the E-commerce platform and back-end inventory management systems.

• 3+ year

Yêu cầu công việc

• 3+ years of proven, hands-on experience in E-commerce operations, E-commerce Specialist, or a similar role, preferably in the Appliance, FMCG, or Retail industry.

• Experience managing CRM, loyalty, or membership programs for an E-commerce channel is highly valued.

• Experience participating in a new site launch or major platform migration is a significant advantage.

• High proficiency with a major E-commerce platform. Strong foundational knowledge of Google Analytics, Google Tag Manager, and basic HTML/CSS. Understanding of API integration concepts is a plus.

• Highly analytical, data-driven, and possesses a strong "owner" mindset. Must be proactive, detail-oriented, and comfortable working independently in a fast-paced, lean environment.

• Good business proficiency in English (reading technical documents and communicating cross-functionally).

• Bachelor’s degree in Business, Marketing, E-commerce, or a related field.

• Proficiency in Office Suite (Microsoft, Google, Lark,...)

What we offer

• Salary range: Competitive monthly gross + Performance-based Bonuses (15-20 salary months annually)

• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).

• Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.

• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.

Working hours:

• Monday - Friday: 8:00 AM - 17:00 PM (1.5-hour lunch break: 12:00 PM - 1:30 PM).

• Saturday: 8:00 AM - 11:30 AM (or work from home as per manager's discretion).

Quyền lợi

• Thưởng: Performance-based Bonuses (15-20 salary months annually)
• Chăm sóc sức khoẻ: Social insurance and healthcare coverage upon successful completion of the 2-month probationary period Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other person
• Đào tạo: Opportunities for training and development, including potential for training at our Chinese headquarters for high-performing employees.
• Hoạt động nhóm: Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.
• Khác: Friendly and dynamic working environment