Corporate Strategy Manager

Position Purpose

The Corporate Strategy Manager/ Expert is responsible for participating in the development, coordination, and oversight of the Company’s long-term strategy. The role helps ensure that the Company sustains its competitive advantage, achieves sustainable growth, and adapts effectively to changes in the retail market, consumer behavior, technology, business models, and the macroeconomic environment.

This role acts as a strategic subject-matter expert by analyzing the business context, identifying growth opportunities, defining key strategic initiatives, working with functional teams to translate strategy into actionable plans, and monitoring execution risks and performance outcomes

Key Responsibilities

Long-term strategy development and growth direction

• Lead or participate in developing the Company’s medium- and long-term strategy for 3- to 5-year strategic cycles.

• Analyze retail market trends, customer behavior, competitors, technology, sales channels, operating models, and macro factors affecting the business.

• Identify new growth opportunities across product/category expansion, channels, customer segments, store formats, e-commerce, omnichannel, CRM, loyalty, partnerships, and M&A.

• Develop strategic options, business cases, growth scenarios, and strategic priorities for the Executive Committee

Strategy translation into execution plans

• Partner with Business, Marketing, Operations, Product, Finance, Human Resources, Technology, and Supply Chain teams to translate strategy into objectives, roadmaps, and action plans.

• Design strategic goals, KPI/OKR frameworks, milestones, and governance mechanisms for key strategic initiatives.

• Support business units in preparing initiative charters, financial impact assessments, resource requirements, implementation timelines, and performance measurement models.

• Ensure company-level initiatives are aligned with the overall strategy, annual business plans, budgets, and execution capabilities.

Strategy execution monitoring and governance

• Track the progress of key strategic initiatives, identify bottlenecks, and recommend timely corrective actions.

• Develop dashboards, periodic reports, and executive updates for the Executive Committee/Board of Directors on progress, risks, results, and business impact.

• Evaluate post-implementation effectiveness using financial and non-financial indicators such as revenue, profit, market share, store productivity, channel effectiveness, customer experience, and operating capabilities.

• Recommend strategy adjustments or resource re-prioritization when the market context changes.

Strategic analysis and advisory to leadership

• Conduct in-depth analyses to support strategic decisions, including market sizing, competitor benchmarking, customer segmentation, profitability analysis, store portfolio analysis, pricing, channel mix, category strategy, and investment prioritization.

• Prepare strategic documents, executive presentations, board papers, discussion memos, and recommendation decks for senior leadership meetings.

• Act as an internal advisor by providing independent, data-backed, and commercially sound perspectives for critical business decisions.

Strategic capability building within the organization

• Help standardize the Company’s approach to strategy formulation, governance, and performance evaluation.

• Share strategic frameworks, analytical tools, and structured thinking methods with relevant departments.

• Support the development of a data-driven, long-term, enterprise-wide decision-making culture

Education

Yêu cầu công việc

Education

• Bachelor’s degree or above in Business Administration, Economics, Finance, Strategy, Marketing, Data Analytics, or other relevant disciplines.

• Foundation in corporate finance, investment analysis, or corporate planning is an advantage.

• Deep understanding of retail business models, customer behavior, category management, sales channels, store operations, and digital transformation.

Experience

• Minimum 8-12 years of experience in corporate strategy, strategy consulting, corporate planning, business transformation, business development, or equivalent roles.

• Proven experience in developing medium- and long-term strategies for large-scale companies, preferably in retail, consumer goods, jewelry, fashion, FMCG, e-commerce, or customer service industries.

• Experience in executing cross-functional strategic projects and working directly with the Executive Committee or senior leadership.

• Experience coordinating large-scale transformation programs or company-level strategic initiatives.

• Experience in a strategy consulting firm, a large retail group, or a company undergoing strong growth or transformation is an advantage.

Competencies

• Strategic thinking: Sharp strategic thinking and the ability to view issues from an enterprise-wide perspective.

• Business acumen: Strong business acumen and understanding of the links among revenue, profit, cost, operations, customer experience, and organizational capabilities

• Analytical skills: Strong ability to analyze data, synthesize complex information, and translate findings into clear business insights.

• Corporate strategy & performance management: Strong capability in market analysis, competitor analysis, financial modeling, business case development, strategic roadmap design and performance tracking.

• Problem-solving: Excellent problem-solving and structured-thinking skills.

• Stakeholder management: Strong stakeholder management skills and ability to work effectively with senior leaders and multiple functions.

• Communication & Presentation: Excellent presentation and executive-deck building skills, with the ability to communicate complex issues concisely, logically, and persuasively.

• Project management: Strong project management skills, including progress tracking, risk management, and execution follow-through.

• Ability to provide independent, candid, and constructive challenge.

• Advanced proficiency in Excel/Google Sheets and PowerPoint/Google Slides; knowledge of Power BI, Tableau, SQL, or other data analysis tools is an advantage.

• Ability to work independently in a high-pressure, fast-changing environment with high standards for output quality.

Other Requirements

• Pragmatic mindset; able to move beyond strategy formulation and translate strategy into concrete actions.

• Fit for a large-company environment with many stakeholders, requiring the ability to influence without direct authority.

Quyền lợi

• Thưởng: Lương tháng 13 + Year-end Performance Bonus + ESOP (tuỳ theo vị trí)
• Chăm sóc sức khoẻ: Chương trình chăm sóc sức khoẻ
• Nghỉ phép có lương: Chế độ nghỉ phép năm