Consumer Insights Executive

Role Purpose

Support the Consumer Insights Leader in tracking the market, executing consumer research, and turning data into insights that inform OPPO Vietnam's business and brand decisions. This role suits someone with foundational research knowledge, a genuine curiosity about consumers, and a strong drive to learn.

Key Responsibilities

1. Market & Consumer Tracking

• Support the collection and update of data on Vietnam's smartphone market and consumer trends.

• Monitor industry news, reports, and competitor activity.

• Help compile regular insight bulletins and reports as directed by the Leader.

2. Research Support

• Assist in designing questionnaires and discussion guides under the Leader's guidance.

• Support execution of qualitative and quantitative research projects (surveys, interviews, focus groups).

• Coordinate with external research agencies to track progress and data quality.

• Process and analyse basic data (Excel, SPSS, or equivalent tools) and support report writing.

3. Insight Translation

• Help synthesise research findings into clear, well-structured slides and reports.

• Coordinate with related departments (brand, marketing) to provide data and information as needed.

4. Insight Capability Building

• Support the maintenance and organisation of internal insight databases and documentation.

• Help compile and archive past research as reusable knowledge assets.

Req

Yêu cầu công việc

Requirements

Education

• Bachelor's degree in Psychology, Sociology, Marketing, Business, or a related field.

Experience

• At least 1 year of experience in market research, consumer research, or a related data analysis role.

• Experience at a research agency or in a brand's insight/marketing function is a plus.

Professional Skills

• Basic understanding of qualitative and quantitative research methods.

• Proficient in Excel; familiarity with SPSS or similar analysis tools is a plus.

• Strong ability to synthesise information and present it clearly.

Language Skills

• Fluent in Vietnamese; working proficiency in English for reading and business communication.

• Mandarin is a plus.

Personal Attributes

• Curious and proactive in seeking out new knowledge and methods.

• Logical, careful, and detail-oriented when handling data.

• Proactive with a strong sense of ownership, open to learning from the Leader and other teams.

• Genuine interest in consumer behavior, social trends, and technology.

Quyền lợi

• Thưởng: 13th month salary + yearly bonus
• Chăm sóc sức khoẻ: PVI Healthcare
• Đào tạo: Training Course