Booking KOL & KOC

ROLE OVERVIEW

This position is responsible for planning and executing KOL/KOC collaboration strategies to enhance brand awareness, drive sales, and maximize the effectiveness of marketing campaigns. This role manages the entire influencer collaboration process - from sourcing and negotiating with KOLs/KOCs to campaign execution, performance tracking, and budget optimization. The position also stays up to date with market trends, consumer insights, and social commerce platforms to recommend strategies that support business objectives.

KEY RESPONSIBILITIES:

- Source, evaluate, negotiate, and coordinate collaborations with KOLs/KOCs that align with the company's products and campaign objectives.

- Prepare contracts and handle issues or complaints throughout the collaboration process.

- Manage and allocate campaign budgets effectively.

- Identify and select suitable KOLs/KOCs based on campaign goals and target audiences.

- Support KOL content production by providing product information and creative assets, monitoring video/photo production, reviewing deliverables, and approving final content.

- Research consumer insights, market trends, competitors, and industry developments.

- Collaborate with cross-functional teams to optimize campaign performance and conversion.

- Maintain and update the KOL/KOC database, including rate cards and post-campaign performance evaluations.

- Track campaign performance, analyze results, and prepare performance reports.

Yêu cầu công việc

- At least 1 year of experience in a similar role.

- Strong understanding of TikTok Shop, Shopee Affiliate, and Livestream Commerce.

- An existing network of KOLs/KOCs is a strong advantage.

- Proactive, eager to learn, and highly responsible.

- Ability to write basic creative briefs and evaluate content quality.

- Strong relationships with influencers, KOLs, KOCs, or relevant communities are a plus.

- Excellent time management, communication, and organizational skills, with the ability to work independently under pressure.

- Results-driven with a strong sales-oriented mindset and willingness to adapt in a fast-paced environment.

- Passionate about staying up to date with influencer trends, social media platforms, and emerging KOLs/KOCs to improve campaign effectiveness and propose new initiatives.

- Strong skills in influencer sourcing, relationship management, campaign planning, negotiation, communication, and trend analysis.

Quyền lợi

• Thưởng: Theo tình hình kinh doanh công ty
• Chăm sóc sức khoẻ: Khám sức khỏe 1 lần/ năm theo quy định của công ty