Social Content Leader

The Social Content Leader will lead OPPO’s social communication strategy and platform growth across key social channels, with a strong focus on TikTok and large-scale integrated campaigns. This role requires a strategic and data-driven leader who can connect smartphone product communication, social culture, and platform insights to drive impactful content, strong brand engagement, and business relevance.

A key focus of this role is leading end-to-end social planning and execution for major brand and product campaigns, from communication strategy and content direction to creator collaboration and campaign amplification. The ideal candidate should have proven experience managing large-scale social campaigns and orchestrating agencies, creators, media, and cross-functional teams to deliver strong social impact.

This role also requires strong capability in translating smartphone product features, technical innovations, and social performance insights into actionable content strategies and optimization plans.

KEY RESPONSIBILITIES

Social Strategy & Campaign Leadership

• Lead overall social content strategy and communication direction across TikTok, Facebook, Instagram, and emerging platforms.

• Drive TikTok-first content strategy by identifying trends, audience behaviors, and platform opportunities.

• Lead social planning and execution for major brand and product campaigns, ensuring strong social buzz and cross-platform amplification.

• Build scalable social content frameworks that strengthen brand relevance, engagement, and platform growth.

Smartphone Product Communication

• Translate smartphone product features and innovations into consumer-friendly, engaging, and socially relevant content.

• Work closely with Product Marketing teams to develop compelling social storytelling for launches and key campaigns.

KOL & Creator Management

• Develop and manage KOL and creator strategies aligned with campaign objectives and target audiences.

• Identify suitable creators and partners based on brand fit, content quality, and social influence.

• Guide creator content direction and maintain strong relationships with creators, agencies, and production partners.

Data-driven Optimization

• Analyze social and campaign performance data to optimize content strategies and platform growth.

• Monitor market trends, platform updates, competitor activities, and emerging content formats to improve campaign effectiveness.

Leadership & Cross-functional Collaboration

• Lead and mentor internal teams and external agencies to ensure high-quality execution.

• Work closely with Media, PR, Branding, Product Marketing, and Community teams to drive integrated communication campaigns.

• Manage multiple stakeholders, timelines, and campaign priorities in a fast-paced environment.

Experience<

Yêu cầu công việc

Experience

• 6–8 years of experience in Social Media, Content, Digital Marketing, or Integrated Campaign roles, with leadership experience preferred.

• Proven experience leading large-scale social campaigns and integrated digital launches from strategy to execution.

• Experience in smartphone, consumer electronics, mobile technology, or tech-related industries is highly preferred.

• Experience working with KOLs, creators, agencies, and production partners.

Skills & Capabilities

• Deep understanding of TikTok ecosystem, social trends, creator culture, and platform-native content.

• Strong capability in translating smartphone product features and technical innovations into effective social communication.

• Strong strategic thinking with a data-driven and consumer-centric mindset.

• Excellent stakeholder management, communication, and campaign orchestration skills.

• Trend-sensitive, adaptable, and able to thrive in fast-changing digital environments.

Quyền lợi

• Thưởng: Theo kết quả kinh doanh của công ty