Commercial Campaign Planning Lead

1. Commercial Campaign Strategy & Planning

- Own the commercial campaign calendar across annual, quarterly, monthly, and weekly planning.

- Develop campaign strategies that drive GMV, customer acquisition, retention, and profitability.

- Define campaign themes, promotional mechanics, pricing strategies, and traffic allocation plans.

- Identify commercial opportunities through customer insights, market trends, and competitor analysis.

2. Commercial Performance Management

- Own campaign performance against commercial KPIs including GMV, Orders, Conversion Rate, AOV, ROI, and Customer Engagement.

- Analyze campaign performance and provide actionable recommendations to optimize future campaigns.

- Leverage data and business insights to continuously improve campaign effectiveness.

3. Campaign Execution & Cross-functional Collaboration

- Lead end-to-end campaign execution, ensuring timely delivery and high operational excellence.

- Partner with Commercial, Marketing, Product, and Operations teams to align campaign objectives and execution plans.

- Ensure campaign assets, platform readiness, and promotional mechanics are delivered accurately and on schedule.

- Proactively monitor campaign performance and resolve execution issues during campaign periods.

4. Commercial Optimization & Innovation

- Continuously improve campaign frameworks, promotional mechanics, and customer engagement strategies.

- Conduct testing and performance analysis to identify new growth opportunities.

- Recommend process improvements and automation initiatives to enhance campaign efficiency.

5. Team Leadership

- Coach and mentor Commercial Campaign Planners to strengthen planning capabilities.

- Establish campaign planning standards, best practices, and execution processes.

- Foster a collaborative and high-performance team culture.

Yêu cầu công việc

Education

- Bachelor's degree in Business Administration, Marketing, E-commerce, Economics, or a related field.

Experience

- Minimum 5 years of experience in commercial planning, campaign planning, e-commerce operations, or related commercial functions.

- Proven experience leading end-to-end commercial campaigns and delivering measurable business results.

- Strong track record of managing cross-functional projects in a fast-paced e-commerce or retail environment.

- Previous experience mentoring team members or leading project teams is preferred.

Core Competencies

- Commercial Mindset: Strong understanding of e-commerce business models, promotional strategies, merchandising, and customer behavior.

- Strategic Planning: Ability to develop campaign strategies aligned with business objectives and commercial priorities.

- Analytical Skills: Strong data analysis capabilities with proficiency in Excel and BI tools; experience with Google Analytics or similar analytics platforms is an advantage.

- Project & Stakeholder Management: Excellent project management, communication, and stakeholder management skills with the ability to drive alignment across teams.

- Leadership: Demonstrated ability to lead initiatives, influence stakeholders, coach team members, and deliver results in a dynamic environment.

- Execution Excellence: Highly organized, detail-oriented, and capable of managing multiple priorities under tight deadlines.

Benefits

- Competitive salary, negotiated directly based on capability and experience.

- Full social insurance contributions based on 100% of the gross salary.

- Full compliance with Vietnamese Labor Law, including Social Insurance, Health Insurance, and Unemployment Insurance.

- Annual leave and public holidays in accordance with government regulations.

- Provision of work equipment and necessary office supplies.

- Free parking within the building.

- Birthday gifts for employees celebrating in the month.

- Company celebrations for major occasions such as Christmas and Year-End Party.

- A dynamic, creative, and professional working environment with ample opportunities for career.

Quyền lợi

• Nghỉ phép có lương: 12 ngày nghỉ phép có lương trong năm
• Đào tạo: Được tham gia các buổi đào tạo kiến thức, kỹ năng
• Máy tính xách tay: Được cung cấp các thiết bị phụ vụ công việc (Máy tính, laptop, điện thoại, máy ảnh,...)