Chief Marketing Officer / Head Of Growth

About TeenCare

TeenCare is building the parenting AI for families with teenagers, combining human mentorship, behavioral insight, and technology to help parents better understand and support their children.

We work with families who want their teens to become more self-driven, confident, emotionally resilient, and better prepared for the future.

Backed by the best VCs in the region, we’re growing fast. We are looking for a senior marketing leader to build and scale our brand, acquisition engine, and regional growth strategy.

The Role

We are hiring a Chief Marketing Officer / Head of Growth to lead TeenCare’s marketing strategy across brand, performance, content, lifecycle, and market expansion.

This role is responsible for building a high-performing marketing function that drives sustainable revenue growth, strengthens customer trust, and positions TeenCare as a leading family support brand in Southeast Asia.

This is a senior commercial role. The ideal candidate combines strong consumer insight, sharp positioning, performance marketing discipline, and the ability to lead a team from strategy to execution.

Key Responsibilities

1. Marketing Strategy & Growth Ownership

• Define and lead TeenCare’s overall marketing strategy.
• Own marketing contribution to revenue growth.
• Build a clear growth roadmap across acquisition, conversion, retention, and referral.
• Set priorities across paid, organic, content, partnership, lifecycle, and brand channels.
• Translate business goals into clear marketing plans and measurable execution.

2. Brand Positioning & Customer Insight

• Sharpen TeenCare’s positioning in the parenting, education, and youth development space.
• Deeply understand parent motivations, pain points, objections, and buying behavior.
• Develop clear messaging for different parent segments and customer journeys.
• Build trust through strong brand narratives, testimonials, case studies, expert content, and customer education.
• Ensure consistency of brand voice across all customer touchpoints.

3. Performance Marketing & Funnel Optimization

• Lead paid acquisition across relevant channels such as Meta, TikTok, Google, and future growth channels.
• Manage campaign strategy, budget allocation, testing plans, and performance optimization.
• Improve conversion across landing pages, quizzes, consultation funnels, trial offers, and checkout journeys.
• Work closely with Sales and CX teams to improve lead quality, conversion rates, and customer experience.
• Build a disciplined testing system for creative, offer, audience, messaging, and funnel experiments.

4. Content & Creative Engine

• Build a high-output creative and content system.
• Lead development of ad creatives, short-form videos, landing page copy, founder content, educational content, webinars, workshops, and customer stories.
• Turn customer insight into compelling hooks, campaigns, and narratives.
• Manage internal team members, freelancers, agencies, and creative partners where needed.
• Balance direct-response performance with long-term brand credibility.

5. Lifecycle, Referral & Community Marketing

• Build marketing programs that support customer activation, engagement, renewal, referral, and advocacy.
• Develop parent education journeys through email, Zalo, push notifications, community, events, and content.
• Create referral and advocacy campaigns that turn satisfied parents into growth channels.
• Work with Product and CX teams to improve the full parent journey.

6. Market Expansion

• Support TeenCare’s expansion into new markets in Southeast Asia and global market in general.
• Conduct market-specific research on customer segments, messaging, pricing, channels, and competitors.
• Design and execute market-entry marketing experiments.
• Localize positioning and campaigns while maintaining a strong core brand.
• Build repeatable playbooks for future market expansion.

7. Team Leadership & Marketing Operations

• Build and manage a lean, high-performing marketing team.
• Set team structure, hiring priorities, operating cadence, and performance standards.
• Manage agencies, freelancers, vendors, and cross-functional collaborators.
• Build dashboards and reporting systems for marketing performance.
• Create a culture of speed, accountability, customer obsession, and continuous testing.

Success Metrics

The role will be measured by business impact, including:

• Marketing-sourced revenue
• Customer acquisition cost
• Return on ad spend
• Qualified lead volume
• Lead-to-paid conversion
• Funnel conversion rates
• Creative testing velocity
• Brand trust and customer engagement
• Referral and organic growth contribution
• Market expansion performance
• Team execution quality

Yêu cầu ứng viên

Must-Have

• Is AI native