Brand Manager (F&B/Hospitality)

ABOUT US

HumVentures – A Vietnamese-rooted hospitality ecosystem

HumVentures is a hospitality ecosystem deeply rooted in Vietnamese identity, built on a profound appreciation for local agriculture, regions, culture, and people.

Every experience within HumVentures is a harmonious connection between nature, lifestyle, and the spirit of Vietnamese hospitality expressed through care, thoughtfulness, and cultural depth at every touchpoint.

Proud brands of HumVentures:

• Hum – Healthy Veggies Delights
• Hum Signature – Plant-based Fine Dining
• Mặn Mòi – Homey Authentic Vietnamese Cuisine
• The Bloom – The Gift from Vietnam’s Nature
• Vườn Trong Phố – Boutique Event Space

To further strengthen our brand presence in the market, we are seeking a Brand Manager – a key role responsible for shaping brand strategy, elevating brand value, and ensuring consistent brand expression across all communication platforms.

KEY RESPONSIBILITIES OF THE BRAND MANAGEMENT ROLE

• Build and develop Brand Story, Brand Voice, and Brand Narrative
• Ensure consistency in brand image, messaging, and spirit across all touchpoints
• Collaborate closely with Marketing & Guest Experience teams to ensure strategies are executed in alignment with brand essence
• Act as the guardian and leader of the brand spirit 

Yêu cầu ứng viên

Education

• Bachelor’s degree in Economics, Business Administration, Marketing, or related fields

Experience

• 8–10 years of experience in Brand/Marketing, with at least 3+ years in a strategic brand management role (preferably in Hospitality, F&B, or Lifestyle)
• Proven experience in developing Brand Strategy & Brand Architecture
• Strong storytelling ability with emotional depth and systematic thinking
• Sensitivity to culture, aesthetics, and experiential design
• A strong belief that branding is not only about selling, but about nurturing long-term value

Professional Knowledge

• In-depth knowledge of Brand Strategy and Brand Architecture
• Solid understanding of Brand Experience and customer behavior in the service industry

Skills & Competencies

• Strategic thinking with strong systemization capability
• Creative leadership skills
• High sensitivity to aesthetics and cultural nuances
• Ability to craft meaningful brand stories rooted in Vietnamese culture
• Proficiency in foreign languages (English preferred) to align with international standards 

Quyền lợi được hưởng

• A professional, dynamic, and collaborative working environment
• Career advancement opportunities within a diverse, sustainable, and human-centered hospitality ecosystem
• Attractive and competitive compensation aligned with your capabilities and experience
• Comprehensive benefits including insurance, holistic well-being programs (mind & body), and professional development training