Assistant Brand Manager (ABM)

• Assist in the development and implementation of brand strategies and marketing plans for Wonderfarm products.

• Deliver brand performance KPIs through effective execution of marketing plans and initiatives.

• Support development and execution of annual brand plans and marketing strategies.

• Coordinate integrated marketing campaigns, promotions, and activation programs across channels.

• Execute new product development and product relaunch projects in coordination with cross-functional teams.

• Monitor market trends, consumer insights, and competitor activities to support decision-making.

• Collaborate with cross-functional teams to ensure smooth implementation of brand initiatives.

• Track brand performance metrics and prepare reports to support performance review and optimization.

• Manage marketing assets, materials, and internal presentations.

• Track and control marketing budgets to ensure effective spending.

Yêu cầu công việc

• Bachelor's degree in Marketing, Business Administration, or a related field.

• Minimum of 2-3 years of experience in brand management or marketing, preferably in the beverage or FMCG industry.

• Understanding of brand management fundamentals, consumer insights, and integrated marketing execution. Basic knowledge of product development, activation programs, and marketing performance tracking.

• Strong analytical skills with the ability to interpret data and market trends.

• Excellent communication and interpersonal skills to work effectively in a team environment.

• High sense of responsibility, learning agility, and willingness to work in a dynamic environment.

• Able to manage multiple deadlines with good follow-through and execution discipline.

• Creative mindset with a passion for brand development and consumer engagement.

• Fluency in English

Quyền lợi

• Thưởng: Competitive salary and performance-based bonuses.
• Đào tạo: Opportunities for professional development and career advancement.
• Khác: Dynamic and inclusive work environment. Work from home 2 days a week