AI-Powered Digital Business Development Executive

About SETA International
SETA International is a Vietnam-based software development and IT outsourcing company. We deliver software engineering, AI, and data solutions to clients across the US, Europe, and Asia-Pacific, pairing strong technical talent with a modern, AI-augmented delivery model.

Why this role matters: as we scale internationally, we are building a predictable, data-driven growth engine rather than relying on referrals alone. You will be the person who designs and runs that engine — combining research, AI tooling, and outbound experimentation to feed our Solution Architects and Sales leaders with high-quality opportunities.

1. Role Summary

You will continuously discover new markets, identify target accounts, build digital relationships, experiment with outbound channels, support executive branding, and generate qualified opportunities for Solution Architects and Sales leaders. Your primary measure of success is pipeline creation and opportunity quality — not direct closed revenue.

2. Mission

• Build a predictable digital pipeline for enterprise IT outsourcing and AI consulting.
• Continuously test new growth channels and outbound strategies.
• Provide market intelligence to support executive decision-making.
• Support the CEO and leadership team in building their personal and company brand.
• Capture everything that works into a reusable Digital Growth Playbook (see Appendix).

3. Key Responsibilities

• Market research
  Research industries, competitors, funding news, hiring trends, and technology adoption signals.
  Identify and prioritize high-potential verticals such as Insurance, Energy, Semiconductor, Manufacturing, and Healthcare.
• Account research
  Build target-account dossiers with relevant triggers, tech stack, and buying signals.
  Identify and map decision-makers — CTOs, CIOs, VP Engineering, Procurement, and Innovation leaders.
• LinkedIn & executive branding
  Manage the executive branding content calendar for the CEO and leadership.
  Run a structured engagement strategy: comments, connection requests, and follow-ups.
• Outbound campaigns
  Run personalized LinkedIn and email campaigns at scale.
  A/B test messaging and measure conversion at each step of the funnel.
• AI-enabled growth
  Use AI and sales-tech tools — ChatGPT, Claude, Gemini, Apollo, Clay, LinkedIn Sales Navigator, and CRM — to research, personalize, and scale output.
  Document experiments, capture what works, and continuously optimize playbooks.
• Sales support
  Prepare account briefs, meeting notes, customer research, and inputs for proposals.
  Hand off qualified opportunities to Solution Architects and Sales leaders with full context.

4. Key Performance Indicators

Steady-state targets, expected to ramp progressively over the first 90 days:

Note: targets are pipeline-and-activity oriented. They should be calibrated against platform limits (e.g. LinkedIn weekly invitation caps) and enterprise sales-cycle realities, and reviewed quarterly.

5. Who You Are — Requirements & Qualifications

Must-have

• Education: Bachelor’s degree in Business, Marketing, International Business, Communications, IT, or a related field.
• Experience: 1–3 years in B2B business development, inside sales/sales development (SDR/BDR), demand generation, or digital marketing — preferably in IT outsourcing, technology services, or B2B SaaS. Exceptional fresh graduates with strong, demonstrable digital/AI projects will be considered.
• English: Professional written and spoken English (equivalent to IELTS 7.0 / TOEIC 800+); comfortable communicating with international (US/EU) decision-makers.
• Research & analysis: Strong research, analytical, and reporting skills; able to turn market and account signals into actionable insight.
• AI fluency: Hands-on proficiency with AI tools (e.g. ChatGPT, Claude, Gemini) and a genuine drive to use them to scale personal output.
• Tools: Familiarity with LinkedIn (incl. Sales Navigator), CRM systems, and email-outreach tools.
• Writing: Excellent writing skills — able to craft concise, personalized, and persuasive messages.
• Mindset: Self-driven, organized, curious, and comfortable running structured experiments in a fast-paced environment.

Nice-to-have

• Experience with sales-intelligence / automation tools (Apollo, Clay, HubSpot, Salesforce, lemlist, Instantly, etc.).
• Prior experience selling or marketing to US/EU enterprise buyers, or working directly with international clients.
• Understanding of the software development lifecycle (SDLC), AI/data services, or target verticals (Insurance, Energy, Semiconductor, Manufacturing, Healthcare).
• Basic data / dashboarding skills (Excel / Google Sheets, Looker Studio).
• Content creation, copywriting, or personal-branding experience.

6. First 2-month Plan

• Learn & set up
  Understand our company capabilities, services, and differentiators.
  Build the Ideal Customer Profile (ICP) and an initial target-account list.
  Get fluent in our CRM, AI, and outreach tool stack.
• Launch & generate
  Launch the first outbound experiments across LinkedIn and email.
  Support executive branding with a running content cadence.
  Generate the first qualified meetings.
• Optimize & scale
  Optimize playbooks based on real conversion data.
  Measure full-funnel metrics and report insights to leadership.
  Recommend a scalable, repeatable GTM process.

7. Career Path

A clear progression as you build and scale our growth engine:
Digital Growth Executive → Senior Digital Growth Executive → Growth Manager → Head of Digital Growth → Revenue Operations / GTM Director

Appendix — The Digital Growth Playbook (role context)

What is a Playbook?
A playbook is a living collection of proven best practices, repeatable workflows, templates, standard operating procedures (SOPs), and lessons learned that let the team execute business-development activities consistently and efficiently. Rather than relying on individual experience, the playbook captures successful approaches so they can be continuously improved, shared across the organization, and reused by future team members.

What should the Playbook include?

• Ideal Customer Profiles (ICP) by industry and geography.
• Buyer personas and organizational mapping.
• Target-account research methodology.
• LinkedIn networking and outreach strategies.
• Email outreach templates and follow-up sequences.
• AI prompts and workflows for prospect research and content creation.
• CRM standards and opportunity-qualification process.
• Growth experiments — hypotheses and measurable results.
• Competitive intelligence and market insights.
• Case studi