Tuyển dụng Executive Branding Specialist tại Hà Nội

1. About SETA

SETA International Vietnam is a global software engineering and AI consulting company serving customers in North America, Japan, and other international markets. We are transforming from a traditional IT outsourcing company into an AI-first consulting and engineering organization. We are looking for a Digital Business Development & Executive Branding Specialist to work directly with the CEO to build executive brand awareness and generate enterprise business opportunities.

2. Why This Role Exists

Enterprise buyers trust people before companies. Your mission is to help the CEO become a trusted voice while generating qualified business opportunities through LinkedIn (or similar channels), executive branding and digital networking.

3. Mission

Build trust before selling. Turn relationships into long-term partnerships and create a scalable enterprise sales engine.

4. What Success Looks Like

Within 12 months: CEO profile becomes a respected industry voice, inbound opportunities increase, executive network expands, and LinkedIn becomes a consistent lead generation channel.

5. Key Responsibilities

Executive Branding & Ghostwriting

LinkedIn Social Selling

Research target accounts and buying signals

Build relationships with CEOs/CIOs/Founders

Coordinate with Rainmakers, Sales, FDEs and Solution Architects

Maintain CRM and executive pipeline

Prepare weekly market intelligence reports

Repurpose meetings and conferences into thought leadership

6. Typical Daily Operating Rhythm

08:00 Research trends & target CEOs

09:00 Comment on executive posts

10:00 Prepare content

14:00 Personalized outreach

15:00 CRM updates

16:00 Follow-up

17:00 Daily report

7. Weekly Rhythm

Monday Planning

Tue-Thu Content & Outreach

Friday KPI review & market report

8. Candidate Profile

8.1. Experience

2+ years in LinkedIn executive branding or B2B social selling

Strong preference: IT Outsourcing, SaaS, Software Product, Consulting

Portfolio of posts generating engagement/business

8.2. Personality

Loves networking

Energetic and proactive

Excellent written communication

Commercial mindset

AI-native

Curious learner

8.3. Skills

LinkedIn Sales Navigator

CRM

Business research

Storytelling

English writing

9. AI Tool Stack

ChatGPT

Claude

Perplexity

NotebookLM

Canva

HubSpot

Notion

LinkedIn Sales Navigator

10. KPI & OKRs

3-5 posts/week

15-25 quality comments/day

20-30 target connections/day

5-10 personalized conversations/day

Qualified meetings

Pipeline influenced

CEO brand growth

11. 30/60/90 Day Plan

30 days: Learn CEO voice & industries

60 days: Execute branding & outreach

90 days: Generate pipeline

12. Interview Process

Round 1: English + writing

Round 2: Business Case

Round 3: CEO interview

13. Business Case

Audit CEO LinkedIn profile

2-week branding plan

2 LinkedIn posts

20 target accounts

5 CEO comments

3 outreach messages

Present KPI dashboard

14. Career Path

Specialist → Senior Specialist → Growth Lead → Head of Executive Branding → Chief Growth Officer

15. Why Join SETA

Work directly with CEO

Join international conferences

Learn AI-first sales

Build enterprise network

Fast career growth

Yêu cầu ứng viên

Candidate Profile

1. Experience

2+ years in LinkedIn executive branding or B2B social selling

Strong preference: IT Outsourcing, SaaS, Software Product, Consulting

Portfolio of posts generating engagement/business

2. Personality

Loves networking

Energetic and proactive

Excellent written communication

Commercial mindset

AI-native

Curious learner

3. Skills

LinkedIn Sales Navigator

CRM

Business research

Storytelling

English writing

Quyền lợi được hưởng

Benefits

• Attractive salary and bonus based on performance(13th-month salary bonus + performance bonus)
• Annual salary review in July
• Full benefits for employees according to the Vietnam Labor Laws: Social and health insurance
• An international, professional, young, but innovative, knowledge-sharing environment that works closely with international experts and attends conferences and workshops on exciting new technologies.
• Holidays based on the Vietnamese labor law + paid vacations
• Company trip, Team Building
• Working hours: 8:30 AM – 5:30 PM, Monday to Friday