User Acquisition Executive (Mobile Games)

1. About the Company

Puzzle Studio is a fast-growing mobile game studio with a mission to create fun, creative, and high-quality puzzle games for players around the world.

We are guided by our core values of Determination, Dedication, Continuous Learning, Proactivity, and Collaboration, which shape how we work and grow together. At Puzzle Studio, we aim to deliver gaming experiences that bring joy and relaxation to our players.

If you are passionate about gaming, eager to learn, and excited to turn creative ideas into reality, we’d love to have you on our team.

2. Overview

We are looking for a passionate and data-driven User Acquisition Executive to join our team. In this role, you will plan, manage, and optimize user acquisition campaigns to drive scalable growth for our mobile games globally.

You will work closely with product, creative, and design teams to develop effective growth strategies and ensure our campaigns deliver strong business results

3. Key Responsibilities

• Plan, execute, and optimize user acquisition campaigns across multiple channels including Facebook Ads, Google Ads, TikTok Ads, AppLovin, Unity Ads, and other ad networks.
• Manage campaign budgets and continuously optimize performance towards KPIs such as CPI, ROAS, retention, and LTV.
• Analyze campaign performance and user behavior data to identify growth opportunities and improve UA efficiency.
• Conduct A/B testing on creatives, audience targeting, bidding strategies, and campaign structures.
• Collaborate closely with product and creative teams to develop high-performing ad creatives tailored for different markets.
• Implement and optimize App Store Optimization (ASO) strategies to drive organic installs and improve store visibility.
• Monitor market trends, competitor activities, and new UA channels to identify scaling opportunities.
• Prepare regular performance reports and provide actionable insights and recommendations.

Yêu cầu ứng viên

Must Have

• Minimum 2 years of experience in User Acquisition / Performance Marketing for mobile apps or mobile games.
• Proven experience managing and optimizing campaigns on Facebook Ads and Google Ads.
• Strong understanding of mobile marketing KPIs such as CPI, ROAS, retention, ARPU, and LTV.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Proactive, creative, and able to work effectively in a fast-paced, performance-driven environment.
• Good command of English for working with international partners and platforms.

Nice to Have

• Experience in the mobile gaming industry.
• Experience with TikTok Ads, AppLovin, Unity Ads, ASO, or mobile attribution/analytics tools such as AppsFlyer, Adjust, and Firebase.
• Passion for mobile games, especially puzzle or casual genres.

Quyền lợi được hưởng

• Competitive salary package with performance and salary reviews twice per year.
• Quarterly performance bonuses.
• Flexible, dynamic, and collaborative working environment.
• Comfortable pantry with coffee, soft drinks, snacks, and light meals.
• Fun office activities including board games, foosball, football, and weekly badminton.
• Opportunity to work on global mobile game products with strong growth potential.
• Long-term career development with a clear vision and growth roadmap.