Creative Content Executive (Mobile Games)

1. About the Company

Puzzle Studio is a fast-growing mobile game studio with a mission to create fun, creative, and high-quality puzzle games for players around the world.

We are guided by our core values of Determination, Dedication, Continuous Learning, Proactivity, and Collaboration, which shape how we work and grow together. At Puzzle Studio, we aim to deliver gaming experiences that bring joy and relaxation to our players.

If you are passionate about gaming, eager to learn, and excited to turn creative ideas into reality, we’d love to have you on our team.

2. Overview

We are looking for a Creative Content Executive to help drive the growth of our mobile games through high-performing advertising creatives. In this role, you will work closely with User Acquisition, Product, Artist, and Video teams to research market trends, identify creative opportunities, generate testable ideas, and continuously optimize creatives based on performance insights.

You will play an important role in transforming data and user insights into creative concepts that attract players worldwide.

3. Key Responsibilities

• Research market trends, competitor activities, player behaviors, and emerging creative trends to identify new opportunities and insights.
• Generate advertising concepts and creative hypotheses for Facebook, TikTok, Google Ads, AppLovin, Unity, Mintegral, and other acquisition channels.
• Write scripts and develop concepts for video advertisements, playable ads, and other marketing assets for mobile games.
• Collaborate closely with User Acquisition, Artist, Video Editor, and Product teams to transform insights into effective creatives aligned with campaign goals.
• Participate in creative brainstorming sessions and propose innovative concepts, hooks, and messaging angles for testing.
• Analyze creative performance and identify winning patterns based on metrics such as CTR, IPM, CVR, CPI, and ROAS.
• Continuously iterate and optimize creative strategies through testing and data-driven recommendations.
• Create supporting content for App Store and Google Play listings, landing pages, social media channels, and other communication touchpoints when required.

Yêu cầu ứng viên

4. Requirements

Must Have

• Minimum 1 year of experience in Content Creation, Creative Marketing, Performance Creative, or a related role.
• Strong creative thinking and storytelling abilities, with the ability to transform insights into compelling advertising concepts.
• Ability to analyze advertising creatives and identify opportunities for improvement and experimentation.
• Good aesthetic sense with strong visual thinking and an eye for colors, composition, and visual effects.
• Good understanding of short-form content platforms and trends, including TikTok, Facebook, and YouTube Shorts.
• Curiosity and interest in understanding what makes creatives perform effectively.
• Proactive mindset with a willingness to continuously learn, experiment, and iterate.
• Ability to work effectively in a collaborative and fast-paced environment.

Nice to Have

• Experience in the mobile gaming industry.
• Basic understanding of User Acquisition metrics such as CTR, IPM, CVR, CPI, and ROAS.
• Basic understanding of color theory and design principles.
• Experience using AI tools to support research, content creation, and creative ideation.

Quyền lợi được hưởng

5. What We Offer

• Competitive salary package with performance and salary reviews twice per year.
• Quarterly performance bonuses.
• A flexible, open, and collaborative working environment where ownership and initiative are valued.
• Opportunity to work directly on global mobile game products with strong growth potential.
• A team culture that encourages learning, experimentation, and continuous improvement.
• Comfortable pantry with coffee, tea, snacks, and occasional afternoon treats.
• Fun and friendly office activities including board games, foosball, weekly football, and badminton sessions.
• Clear long-term growth opportunities with a transparent vision and development roadmap.
• Direct collaboration with passionate teammates who love games and enjoy building products together.