[Urgent] Assistant Public Relations Manager (FMCG) - Hanoi

Navigos Search's client is a leading company in the Consumer Goods field.
1. Public Relations Strategy & Execution
• Develop and execute PR initiatives to strengthen the corporate brand and enhance the visibility and reputation of the company's product portfolio.
• Collaborate with Brand teams to plan and implement PR programs that support brand strategies, new product launches, and integrated marketing campaigns, driving brand awareness, credibility, and consumer engagement.
• Partner with HR, Administration, and cross-functional teams to deliver internal communications, CSR initiatives, employer branding activities, and corporate events.
• Build and maintain strong relationships with media outlets, KOLs / KOCs, communication partners, and other key stakeholders to maximize brand exposure and corporate reputation.
2. AI Communication & AI Optimization (AIO) Projects
• Lead initiatives to improve the company's visibility and discoverability across AI-powered platforms and search experiences.
• Work closely with Headquarters, the Digital Transformation (DX) team, and internal stakeholders to develop AI-optimized website content, including topic clusters, FAQs, and knowledge hubs.
• Coordinate with internal and external partners to enhance the brand's credibility, digital presence, and AI search performance across online channels.
3. AI Innovation in Public Relations
• Proactively explore and implement AI-driven solutions to improve content creation, media communications, and data analysis.
• Monitor emerging communication trends and AI developments, recommending innovative approaches to enhance PR effectiveness and operational efficiency.• Bachelor

Yêu cầu công việc

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing, or a related discipline.
• 3–4 years of experience in Public Relations, Corporate Communications, or Brand Communications, preferably within FMCG or other large multinational/corporate organizations.
• Proven experience in developing and executing PR initiatives for both corporate branding and product brands.
• Demonstrated ability to collaborate across multiple departments and manage communication campaigns with external agencies, media, and business partners.
• Strong communication, stakeholder management, coordination, and project management skills, with the ability to manage multiple priorities effectively.
• Strategic thinker with excellent planning, problem-solving, and initiative-taking abilities, capable of driving projects from concept to execution.
• Proficient in English (both written and spoken), with the ability to communicate with international stakeholders and prepare reports for regional or global headquarters.
• Passionate about innovation and continuous learning, with hands-on interest in leveraging AI and digital tools to enhance PR effectiveness. Knowledge of AI Communications, Digital PR, AI Search, or AI Optimization (AIO) is considered a strong advantage.

Quyền lợi

• Thưởng: year-end