Trade Marketing Executive

I. Job Purpose

To plan, execute and evaluate retail promotion programs that increase customer traffic, improve brand visibility and support sales growth across the retail store network.

II. Key Responsibilities

Promotion Planning

• Develop annual and monthly retail promotion plans aligned with business objectives.

• Propose promotion ideas based on sales performance, seasonality and market trends.

• Coordinate promotion calendars with Marketing, Sales and Operations teams.

Promotion Execution

• Plan and execute retail campaigns including:

o Big Sale

o Member Day

o Brand Day

o POP-UP Events

o Product Launch

o Seasonal Campaigns

• Ensure all stores execute promotion activities according to company guidelines.

POSM & Store Communication

• Prepare and distribute promotion guidelines.

• Coordinate POSM production and delivery.

• Monitor POSM installation and store execution quality.

• Handle promotion issues and provide support to stores.

Retail Activation

• Participate in store merchandising and display planning.

• Cooperate with VMD team to improve customer experience.

• Coordinate external events and brand activation activities.

Performance Analysis

• Monitor promotion effectiveness.

• Analyze Sell-out, traffic and promotion ROI.

• Prepare weekly and monthly reports.

Market Intelligence

Collect market information including

• Competitor activities

• Promotion programs

• Customer feedback

• Consumer buying behavior

• Retail trends

Provide recommendations to improve business performance.

Cross-functional Coordination

Work closely with

• Sales

• Marketing

• VMD

• Store Operation

to ensure successful execution of promotion campaigns.

Partnership

Develop partnership opportunities with shopping malls and external brands to increase brand awareness and customer traffic.

Others

Perform other duties assigned by the direct manager.

III. QualificationYêu cầu công việc

III. Qualification

Bachelor's Degree in

• Marketing

• Business Administration

• Economics

• Commerce

or related majors.

Experience

• 1+ years in Trade Marketing, Retail Marketing or Sales Promotion.

Experience in

• Retail

• FMCG

• Consumer Electronics

Experience with

• Shopping Mall

• Modern Trade

• Chain Store

is preferred.

IV. Skills

Good understanding of

• Retail operation

• Consumer behavior

• POSM

• Promotion planning

Strong skills in

• Excel

• PowerPoint

Power BI is preferred.

Ability to

• Analyze Sell-in

• Analyze Sell-out

• Evaluate promotion performance

V. Soft Skills

• Good communication

• Good planning

• Good coordination

• Problem solving

• Presentation

• Time management

• Creativity

• High responsibility

• Able to work under pressure

VI. Others

• Willing to travel.

• Honest and proactive.

• Independent and teamwork.

Quyền lợi

• Thưởng: Lương tháng 13 và chế độ khen thưởng (Incentive) tùy theo tình hình kinh doanh và thành tích công vi
• Đào tạo: Đào tạo nghiệp vụ
• Phiếu giảm giá: Giảm giá cho tất cả các sản phẩm Lock&Lock.