Trade Category Manager - Powdered Milk (GT Channel)

A Category Development Manager analyzes data and insights to identify retailer and consumer/ shopper trends on GT channel, devises long-term strategies for product categories, fosters relationships with vendors, determines product positioning, collaborates with marketing teams, and forecasts product.

Key responsibilities:

• Build specific channel on Trade Category plan to align with Trade Marketing Plan to deliver Category objectives (Weighted and Numeric distribution) so that it could maximize business goal on AOP.

• Define and develop strategies to maximize Category/ Brand potential through sales opportunities and allocate funds for each activity while analyzing potential growth and risks of Category.

• Proposed and executed trade marketing activities and drive go-to-market on growth Category plan on approved budget.

• Work closely with sales force to collect market information and propose sales initiatives to protect product presence at POSM and to match Trade objectives with each market needs.

• Monthly Review and analysis to do the Sales forecast for GT channel activities on Category to propose trade activity plan for each market needs.

• Closely track and collaborate with other Marketing team/ Customer Development/ Supply Planning in marketing expenditures by assigned projects within the marketing budget and required timeline.

• Take part in cross-functional Project as required.

• Other tasks are requested by TMM / BOD.

Yêu cầu công việc

• A minimum of 05 years’ experience in Trade Marketing in the FMCG industry, including at least 01 year in a similar role.

• Experienced in managing a working group to implement Brand development projects & Trade Marketing activities: new product development and brand activation program (BTL).

• Business understanding: P/L structure knowledge and good knowledge of key consumer/shopper/sales insights.

• Good business sense, Good Interpersonal and Analytical Skill, Good negotiation skills, Creative mindset.

• Problem Solving Skill, Customer Service Foundation, GT Sales experience

• Enthusiastic and proactive spirit at work.

• Strong sense of business and highly result oriented.

• Well organized and detailed, able to work under high pressure.

Quyền lợi

• Thưởng: Competitive Salary
• Chăm sóc sức khoẻ: Healthcare Insurance
• Hoạt động nhóm: Engagement Activities Team Building
• Khác: Allowance Package Salary Review Birthday Gift Overseas Team Building 13th Month Salary