Strategic Planning Manager (Influencer Marketing/ Social Outreach)

Job Description

Strategy leading

• Get and clarify the brief from client and understand it deeply

• Get the right and updated market landscape (social media behavior, influencer marketing trend,…)

• Understand and dig down consumer insights (FMCG, Tech, Bank, ….)

• Source and apply market or consumer data to gain data-driven and compelling insights to address client objectives or issues

• Develop influencer/community strategy approach, campaign roadmap. Propose campaign measurement from inspiration to execution

• Craft creative briefs and provide clear persuasive briefings to Creatives

• Collaborate with account and creative teams to identify strategic needs, strategic ideas, and lead all aspects of strategic planning on preparation of new pitches.

• Utilize METUB’s tools, inventory, assets to integrate/alignment on proposal as new innovation/exclusive solutions to drive growth opportunities and show our advantage planning on market.

Management

• Manage the workload of team members

• Ensure planning tasks meet the deadline requirement (both internal & external with client)

• Coach or guide member of team to enhance planning qualify

• Report to Director always on

Yêu cầu công việc

• Minimum of 5 years work experience in a multinational advertising agency

• Solid knowledge & thorough understanding of Advertising Industry (special in influencer marketing)

• Ability to look at both the big picture and details

• Strong logical thinking with analytical skill, flexible mind-set

• Great experience in writing strategic pitch. Ability to identify strategic needs, strategic ideas, and lead all aspects of strategic planning

• Superior communication skills for internal communication and client-facing situations

• Presentation ability in English as well as Vietnamese

• Good at management skill to coach your team;

• Ability to work effectively with varieties of internal teams and business groups, including Creative, Account and Technical Delivery Specialists;

• Great project management abilities. Ability to self-manage while managing assigned teams and projects.

• Able to handle pressure

Quyền lợi

• Khác: Competitive salary based on experience and capability Friendly and flexible working environment. Opportunities for professional training ( Employee discounts on co