Tuyển dụng Specialist, Digital Marketing tại Hồ Chí Minh

The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing activities to strengthen brand awareness, generate qualified leads, and support commercial growth across Technology BU. The role works closely with sales teams, suppliers, and product managers to deliver effective campaigns through digital channels, improve website performance, and enhance customer engagement.

General responsibilities

1. Digital Marketing Strategy & Campaign Management

Develop and execute digital marketing campaigns aligned with Technology BU business objectives.

Manage multi-channel campaigns including Google Ads, LinkedIn, Facebook, email marketing, webinars, and industry platforms.

Monitor, analyze, and optimize campaign performance to maximize ROI and lead generation.

Coordinate annual digital marketing plans and budgets with suppliers and business lines.

2. Lead Generation & Demand Creation

Drive inbound lead generation through SEO, SEM, content marketing, and marketing automation activities.

Develop lead nurturing programs to convert prospects into qualified sales opportunities.

Track and manage leads from digital channels, ensuring timely follow-up by sales teams.

Support Account-Based Marketing (ABM) initiatives for strategic customers.

3. Website & E-commerce Management

Manage and optimize Technology BU websites, Labshop, Tecshop, and landing pages.

Ensure product information, digital catalogs, and technical content are updated and SEO optimized.

Improve website traffic, user experience, and conversion rates.

Coordinate with regional and local teams on website enhancements and digital assets.

4. Content Marketing

Create and manage digital content including:

Customer success stories

Newsletters

Webinars and virtual events

Social media content

Collaborate with suppliers and technical specialists to develop industry-relevant content.

5. Marketing Analytics & Reporting

Monitor KPIs across all digital channels.

Utilize Google Analytics, marketing dashboards, and CRM tools to evaluate effectiveness.

Generate regular reports and provide insights for continuous improvement.

Analyze customer behavior, market trends, and competitor activities.

6. Stakeholder & Supplier Management

Work closely with Business Line Managers, Product Managers, and Sales Teams.

Coordinate co-marketing activities with strategic suppliers.

Manage external agencies and digital vendors where applicable.

Ensure alignment between digital marketing activities and business growth objectives.

Yêu cầu công việc

Functional skills and knowledge

• Basic understanding of digital marketing principles and customer journey concepts.

• Knowledge of SEO, SEM, social media marketing, and email marketing.

• Ability to create and coordinate digital content for websites, social media, and campaigns.

• Familiarity with Google Ads, Meta Ads, LinkedIn Campaign Manager, or similar platforms is an advantage.

• Ability to analyze campaign performance and prepare basic reports.

• Proficiency in Microsoft Office applications, particularly Excel and PowerPoint.

• Good command of written and spoken English.

Education

• Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Communications, or related disciplines.

• Technical or scientific background (Engineering, Life Sciences, Industrial Technology, Laboratory Equipment) is an advantage.

Work experience

• 2 years of experience in Digital Marketing, Marketing Coordination, E-commerce, Content Marketing, or related fields.

• Basic hands-on experience with digital marketing channels such as Google Ads, SEO, social media, email marketing, or website content management.

• Experience using analytics tools such as Google Analytics, Google Search Console, or social media insights is an advantage.

• Exposure to B2B marketing, technical products, laboratory equipment, industrial solutions, or healthcare industries is preferred but not mandatory.

Quyền lợi

• Thưởng: Yearly Performance Bonus
• Chăm sóc sức khoẻ: Individual Healthcare Insurance