Social Media & Community Specialist (Senior)

Job Summary

We are looking for a Senior Social Media & Community Specialist to take ownership of both social media channels and affiliate/MMO communities. This role is responsible for driving content performance, growing engaged communities, and contributing directly to publisher acquisition and activation across Asia, CIS, Europe, and Vietnam markets, with a strong focus on CPA network environments.

Key Responsibilities

Social Media Management

• Work closely with line manager (Head of Marketing) to define content direction aligned with marketing goals and target audience across Asia, CIS, Europe, and Vietnam

• Execute content across key platforms: Facebook, Instagram, Telegram, forums

• Coordinate with design/content team to produce high-quality assets

• Manage posting calendar and ensure consistency in brand voice

• Support execution and optimization of social campaigns (organic & paid)

Community Management (Affiliate / CPA / MMO)

• Align with line manager on community direction and engagement strategy

• Build, manage, and grow communities on Facebook groups, Telegram, forums, and similar platforms

• Develop strong relationships with publishers, webmasters, and creators in the CPA network ecosystem

• Initiate discussions, activities, and engagement programs to increase retention

• Maintain community quality, moderate content, and handle issues proactively

• Gather insights and feedback from community to support business decisions

Industry Events & Conferences

• Work with line manager to plan and execute participation in global Affiliate/CPA industry events and conferences

• Identify relevant events across key regions (Asia, CIS, Europe)

• Coordinate with internal teams on objectives and execution

• Support networking, publisher acquisition, and post-event follow-up

Publisher Growth & Activation (CPA Focus)

• Align with line manager and BD/AM teams on approach for publisher growth from community channels

• Identify and develop potential publisher sources from community channels

• Support onboarding and activation of new publishers

• Collaborate with BD/AM teams to convert community members into active partners

• Monitor engagement quality and activation performance

Performance Tracking & Optimization

• Track key metrics: engagement, reach, community growth, activation rate

• Analyze content and community performance to optimize strategy

• Provide regular insights and actionable recommendations

Cross-functional Collaboration

• Work closely with BD, AM, and Marketing teams

• Align on campaigns, offers, and market insights

• Support internal teams with community feedback and trends

Yêu cầu công việc

• 2–4 years of experience in Social Media and/or Community roles

• Strong experience in Affiliate / CPA networks / MMO industry is required

• Solid understanding of CPA network models, publishers, and performance marketing ecosystem

• Strong understanding of platforms like Facebook, Instagram, Telegram, forums

• Experience working with publisher / webmaster / creator communities

• Strong communication and relationship-building skills

• Fluent in English

• Ability to work independently in a fast-paced environment

Preferred

• Russian language is a strong advantage

• Existing network with publishers is a big advantage

• Experience in seeding, community growth hacking

• Basic knowledge of paid social is a plus

Quyền lợi

• Thưởng: Annual Bonus
• Chăm sóc sức khoẻ: Premium healthcare coverage for employees
• Máy tính xách tay: provided
• Cơ hội du lịch: Company Trip
• Hoạt động nhóm: Weekly, monthly bonding