Senior Trade Marketing Specialist

1. GT Channel Strategy & Planning:

• Develop GT channel annual plan (short term and long term plan): coverage expansion targets, trade investment strategy, ROI by zone/region
• Design trade programs for GT outlets: sell-in incentives, display programs, off-take rebates and support trade marketing manager in building tactical programs by category.
• Route-to-market planning with Sales and distributor teams; prioritize high-potential sub-channels
• Identify priority GT segments: independent pharmacies, mini-marts, cosmetic specialty shops
• Develop GT POSM plan per campaign: brief VM Lead on GT store format requirements and visual direction, align on production timeline and material specs
• Coordinate GT POSM deployment with VM Lead: plan installation by zone/distributor, monitor compliance, and report coverage rate per campaign

2. GT Trade Program Management:

• Design and execute trade incentive programs for GT distributors and outlets
• Calculate and track trade spend ROI per program; optimize investment allocation by zone
• Monitor distributor sell-through to avoid OOS or overstock
• Conduct regular field visits to assess program compliance at GT outlet level

3. Budget Management & Reporting:

• Manage GT trade investment spend vs allocated budget: track monthly actuals, reforecast when needed
• Monthly GT channel report: coverage map, off-take trend, numeric distribution growth
• Competitor mapping in GT: pricing moves, trade activities, new entrants

Yêu cầu ứng viên

Requirements:

• Education: Bachelor’s degree in economics, Business Administration, Marketing, International Business or Related fields.
• Experience: at least 2-4 years of experience in a similar Trade marketing position within large-scale FMCG companies.
• Professional Knowledge & Skills: Good knowledge of business, Marketing and Trade Marketing. Understanding of finance, understanding of distribution channels/FMCG industry. Communication skills, Negotiation skills, Decision-making skills, Problem-solving skills
• Experience in the Beauty and FMCG industries is a plus

Quyền lợi được hưởng

• Competitive Salary + 13th month Salary + Business Result Bonus
• Bonus & gifts on special occasions
• Monthly lunch allowance
• Work equipment support
• Full Social Insurance + Premium Healthcare (Bao Viet) + Health check-up
• Review performance & salary yearly
• Dynamic, friendly & professional working environment