Senior Social Content Marketing B2C

1. Content Strategy & Business Impact (40%)

• Drive social content strategy across TikTok, Facebook, Instagram, Threads, translate brand and business goals into quarterly content plans, monthly editorial calendars, and full-funnel briefs.
• Own short-form video direction for TikTok and Reels define hooks, formats, and pacing grounded in consumer insight and community signals.
• Translate audience behavior (community sentiment, search patterns, KOC signals) into content opportunities that drive acquisition, engagement, and follower/community growth.
• Uphold brand voice, editorial consistency, and content standards across the B2C brand.
• Use modern content tools (AI-assisted production, social listening, trend intelligence, creator partnerships) to deliver content at pace while maintaining quality.
• Support creative ideation and content direction across multiple B2C brands, ensuring campaigns and social content align with each brand’s positioning, audience profile, and business objectives.
• Collaborate closely with Creative and Design teams to develop platform-native content concepts, campaign angles, visual references, and creative assets that strengthen brand storytelling and audience engagement.
• Contribute creative input throughout campaign planning and execution, including trend-based recommendations, messaging ideas, and content direction to improve campaign effectiveness and social performance.

2. Performance & Paid–Organic Integration (35%)

• Own and monitor social performance KPIs, including reach, engagement, follower/community growth, CTR, ROAS, and conversion metrics, while driving continuous month-on-month improvement through testing, optimization, and content iteration.
• Collaborate closely with Performance Marketing teams to translate high-performing organic content into Paid Social creative directions and hook variations.
• Build and maintain performance dashboards, provide regular reporting and actionable insights, and translate data into ongoing content optimization plans.
• Conduct post-campaign performance reviews to identify key learnings, document best practices, and develop scalable content playbooks.

3. Leadership, Execution & Cross-Functional Collaboration (25%)

• Support and guide junior content creators and freelancers through feedback, collaboration, and shared best practices to strengthen overall team capability and content quality.
• Collaborate closely with Brand, Performance, Sales, and Product Marketing teams to execute integrated campaigns and seasonal initiatives aligned with business objectives.
• Take ownership of multi-channel campaigns and platform expansion initiatives, including new market activations, KOL/UGC collaborations, and partnership campaigns.
• Balance strategic planning with hands-on execution in a fast-paced B2C e-commerce environment, contributing directly to content production and campaign delivery when needed.

Yêu cầu ứng viên

• Bachelor’s Degree in Marketing, Business Management, Communications, or a related field.
• 3–6 years of experience in social content, brand marketing, growth marketing, or digital marketing, with at least 2 years leading social channel strategy and execution in either an in-house or agency environment.
• Proven ability to grow brand social presence with measurable business impact, including follower/community growth, engagement improvement, conversion uplift, or content-driven revenue performance.
• Strong planning and execution capability, with the ability to translate business objectives into content roadmaps and execute campaigns independently.
• Strong expertise in short-form video content across TikTok, Reels, and emerging Asian social platforms; familiarity with Rednote/Xiaohongshu is a plus.
• Solid understanding of consumer behavior, audience insights, and social trends, with the ability to translate insights into relevant content opportunities.
• Integrated understanding of paid and organic social strategies, with the ability to leverage organic insights to support paid creative direction.
• Comfortable working with performance dashboards, reporting metrics, and data-informed content optimization.
• Experience supporting or mentoring junior content creators, freelancers, or external agencies is an advantage.
• Strong collaboration and stakeholder management skills, with the ability to work cross-functionally across Brand, Performance, Sales, and Product teams.
• Strong creative judgment, brand awareness, and attention to content quality and consistency.
• Comfortable working in a fast-paced B2C e-commerce environment, balancing strategic thinking with hands-on execution when required.
• Experience in B2C e-commerce, retail, F&B, hospitality, or lifestyle brands is preferred.
• Familiarity with AI-assisted content workflows, social listening tools, influencer/KOC/UGC programs, or creator partnership initiatives is a plus.
• Experience managing multi-brand portfolios or multiple concurrent campaigns is an advantage.

Quyền lợi được hưởng

• Working in International company – Singapore company
• Attractive income package
• Full Gross salary for Insurance participation
• Working time: Monday to Friday, 8:30 – 12:00 & 13:00 – 17:30
• Working location: Sala Urban Area, No. 21 - 23 B4 Street, An Khanh Ward, HCM city