Tuyển dụng Senior Product Marketing - IT/Consumer Electronics tại Hồ Chí Minh

To drive the development, management, and successful market delivery of projectors/ printers products that meet customer needs, enhance the company's product portfolio, and contribute to the organization's mission of providing cutting-edge, competitive technology solutions in the visual presentation and communication industry

Key Accountabilities

Product Strategy and Planning

-          Develop and execute the product roadmap for projector/ printer products, considering market trends, customer needs, and technological advancements.

-          Conduct market research, competitor analysis, and gather customer feedback to identify opportunities and gaps in the market.

-          Collaborate with cross-functional teams (marketing, sales) to define product requirements and prioritize features.

Product Development and Launch

-          Lead the end-to-end product development lifecycle from concept to launch, ensuring adherence to timelines and quality standards.

-          Coordinate with marketing and sales to develop Go-to Market strategies, product positioning, pricing strategies, and promotional activities.

Market Analysis and Optimization

-          Continuously monitor market trends, customer feedback, and competitor activities to identify areas for product improvement or new opportunities.

-          Analyse sales data, customer surveys, and other metrics to make data-driven decisions for product enhancements or feature updates.

-          Propose and implement strategies for product optimization, pricing adjustments, or feature additions based on market feedback.

Performance Measurement and Reporting

-          Establish key metrics and KPIs to measure the success of product initiatives, track progress, and provide regular reports to stakeholders.

-          Analyse performance metrics, prepare reports, and present findings to senior management to demonstrate product performance and recommendations for improvement.

-          Timely and accurate reports on key product metrics, including sales performance, customer feedback, and market share.

-          Implement feedback mechanisms to gather insights from customers, sales teams, and other stakeholders for continuous improvement.

Yêu cầu ứng viên

Key Job Requirements

Job / Skills Competencies

Channel management, product marketing, product lifecycle management market analysis, competitor assessment, and customer insights skills

Critical Work Experience

-          Over 2-4 years of working experience in channel management, product marketing, end-user management in projector/ printer products.

-          Proven track record in leading successful product launches or improvements

-          Experience in market analysis, competitor assessment, and customer insights

-          Knowledge of B2C / Retail Sales is preferred

-          Proficient in English

Qualifications

Degree / Diploma in related course of studies such as Business Administration, Information Technology and Marketing Communications

Quyền lợi được hưởng

Benefits:

• Basic salary: Up to 30M Gross
•  Full salary paid during the 2-month probation period. Social insurance contributions are based on the full salary.
• 13th-month salary.
• Quarterly sales incentive: The average bonus is equivalent to 3 months' salary, with a maximum of up to 9 months' salary.
• 12 days of annual leave plus 3 days of paid medical leave.
• Annual salary review based on individual KPI/KCI performance and the company's salary structure.
• Comprehensive health insurance coverage for the employee, spouse, and children.
• Business travel allowance/reimbursement for work-related travel as required.