[Scg-Cbmv HCM] Senior Product Marketing (Cement & Building Materials)

1. Product Marketing & Strategy

- Build positioning, messaging, and Go-to-market plans for new products or new market segments or penetration new markets.

- Develop specialized marketing solutions for special projects (work with R&D)

- Develop Cross-selling Strategies and action.

2. Customer Engagement

- Propose and allocate budget for engagement activities (Small Group Events, Trip Tours, Loyalty programs) and coordinate with the Brand team to ensure high-quality execution.

3. Brand Visibility

- Manage the end-to-end process of Shop Signboards, POSM deployment, and premium gifts to ensure brand consistency in the South.

4. Market Intelligence

- Conduct market research and fieldwork to understand Mason/Contractor/Dealer insights, identifying gaps and opportunities for new product features or services.

- Channel Efficiency: Analyze and optimize dealer/distributor performance to ensure the right product mix is available for the right segment.

- Identify and penetrate new potential sales channels or niche markets for Mortar products.

5. Performance Analytics

- Assess Channel Performance & Product Mix (sales volume portfolio suitability for each dealer segment) to ensure the right products are offered to the right customers.

- Analyze Cross-selling Effectiveness.

- Consolidate insights from Masons/Contractors and Dealers regarding product performance versus competitors to refine sales tactics and product positioning.

- Measure Strategic Segment Growth: Track penetration and volume growth in targeted niche markets and specialized project channels to evaluate long-term development success.

Yêu cầu công việc

- Bachelor’s degree in Marketing, Business Administration, or related field

- 3–5 years of experience in Trade Marketing, Category Management, or Channel Development

- Proven track record in launching new products (NPD) and managing multi-product portfolios across diverse dealer segments.

- Having experience in Building Materials / Construction

- Strong communication and coordination skills

- Willingness to travel to dealer networks and market visits

- Good planning and analytical skills

Quyền lợi

• Chăm sóc sức khoẻ: Khám sức khỏe định kỳ, bảo hiểm tai nạn 24/24 ….
• Nghỉ phép có lương: 12 ngày nghỉ phép có lương
• Khác:
  - Hưởng các chế độ đãi ngộ theo luật lao động: Bảo hiểm xã hội, bảo hiểm y tế, bảo hiểm thất nghiệp
  - Quà chúc mừng sinh nhật