(Senior) Officer, Recruitment Marketing

POSITION PURPOSE

In this role, you will support the planning and execution of recruitment marketing initiatives that drive student enquiries, applications and enrolments across BUV’s Undergraduate, Postgraduate, Pathway and other academic products.

Working closely with Recruitment, Brand MKT, Digital, Creative, Communications, Events and academic stakeholders, you will coordinate integrated marketing campaigns, recruitment events, customer journeys and promotional activities to ensure consistent messaging and an excellent prospective student experience throughout the recruitment funnel.

AREAS OF RESPONSIBILITY

Recruitment Marketing Campaigns (Main responsibility)

• Support the delivery of always-on recruitment marketing initiatives to maintain a continuous pipeline of prospective students.

• Coordinate campaign deliverables across Digital, Creative, Communications and external agencies.

• Develop and manage marketing materials to support student recruitment.

• Monitor campaign timelines, performance and reporting.

• Lead the strategy, IMC planning and work closely with the Event MKT team and relevant stakeholders to deploy all recruitment events (online/offline), including Open Days, Experience Days, Information sessions, and other PG, UG recruitment events.

Customer Journey & Marketing Automation:

• Support the development and optimisation of customer journeys across the recruitment funnel; Monitor customer journey performance and recommend enhancements to improve engagement and enrolment outcomes.

AWO Programme Marketing:

• Support the planning and execution of integrated marketing campaigns for assigned academic products (UG or PG or others).

• Coordinate campaign deliverables across Digital, Creative, Communications and external agencies to ensure timely execution.

• Develop and update programme marketing collateral, landing pages, presentations and promotional materials.

• Monitor campaign performance and prepare reports with insights and recommendations for optimisation.

• Support market and competitor research to identify opportunities to improve recruitment effectiveness.

Corporate & Partnership Marketing Support:

• Support marketing initiatives for corporate partnerships, employer engagement and sponsored student recruitment.

• Coordinate promotional materials and campaign support for corporate-focused recruitment activities.

• Assist in developing marketing content for partnership opportunities and events.

International Student Recruitment (ISR) Marketing Support:

• Support recruitment marketing initiatives targeting international student markets.

• Coordinate marketing assets and campaigns with the International Recruitment team.

• Assist in adapting marketing materials for different markets and recruitment partners.

Agency Management and Collaboration:

• Serve as the primary point of contact for marketing agencies, ensuring timely delivery and execution of branding initiatives in line with brand objectives.

• Work closely with internal teams (e.g., Digital, Social, Creative, Communications) to align campaign activities with the brand development calendar.

• Facilitate smooth collaboration between agencies and internal stakeholders to ensure cohesive brand communication and messaging.

Additional Responsibilities:

• Reporting and budget management.

• Execute other duties and responsibilities as assigned to support overall brand development and business objectives.

POSITION SPECIFICATIONSYêu cầu công việc

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor’s degree in Marketing, Communication, Business Management or related fields;

• Minimum of 3 – 4 years in Marketing and Brand Management for Officer level; 4 – 6 years for Senior Officer level.

• Exceptional Vietnamese writing skills and advanced English competencies;

Key skills:

• Effective communication: To actively listen and strengthen the quality of interpersonal communication in various settings;

• Teamwork & Collaboration: To work effectively with others to accomplish team goals and objectives;

• Planning & Organising: To effectively plan, organise, prioritise, and manage time, budget & resources and day-to-day demands with attention to details and outcomes with minimal supervision;

• Problem Solving & Decision Making: To analyse situations and evaluate alternative solutions;

• Creative Thinking & Innovation: To look beyond current practices and think outside of the box to initiate new and better ways of doing things;

• Experience in education is an asset;

• Can-do attitude, proactive and solution-oriented at all times;

• Experience working in a flexible and changeable environment.

Desirable

• Readiness towards learning, honesty, attentivity, and sensitivity towards marketing trends;

• Attentivity, patience, perseverance, readiness toward learning, and a sense of responsibility.

COMPETENCIES (behavioural)

Essential

• Skill – Work organising and time management skills

• Skill – Creative thinking & innovation

• Skill – Flexibility and versatility

• Skill – Good at working in a team and independently

• Attitude – Detail-oriented, attentive

• Attitude – Can-do attitude, proactive

Desirable

• Skill – Effective communication skills

• Skill – Explanatory presenting skills

• Attitude – Perseverant

• Attitude – Integrity

Quyền lợi

• Thưởng: 13th month Tet bonus (for Vietnamese candidates) Annual cost of living adjustment and performance-based bonus
• Chăm sóc sức khoẻ: Healthcare plan (private accident, medical, and dental insurance, including annual health checks)
• Nghỉ phép có lương: 20 days annual leave, public holidays, and 5 days paid sick leave
• Đào tạo: Education support for staff, their dependents and immediate relatives
• Giải thưởng: Recognition & awards programmes
• Hoạt động nhóm: Various staff events through the year (outings, year-end party, sports activities and other events)