Senior Digital Marketing & CRM Executive

Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)

About the Opportunity: Responsible for a new educational project by Vinschool

1. Admissions Campaign Planning & Execution

• Support the planning and execution of digital campaigns for enquiry, consultation, school tour, Open Day, scholarship interest and application.

• Develop campaign ideas, target audiences, messaging, offers and CTAs by admissions phase together with the Head of Admissions, PR & Marketing.

• Coordinate with agencies/internal teams on Google Search, Meta lead generation, retargeting, display, SEO support and landing page campaigns.

• Ensure each campaign has clear objectives, audience, lead target, source tracking, CTA and admissions follow-up route.

2. Lead Generation & Campaign Target Management

• Monitor campaign performance against agreed lead targets, qualified lead targets and campaign objectives.

• Track performance by source, campaign, audience, creative, keyword, form type, CTA and admissions outcome.

• Identify which campaigns generate high-quality enquiries, consultations, school tours, Open Day registrations or applications, not only high lead volume.

• Recommend budget, targeting, creative and landing page adjustments based on cost, lead quality and admissions conversion feedback.

3. Lead Quality Feedback between Admissions and Agency

• Work closely with Admissions Executives to collect feedback on lead quality, parent intent, common objections, wrong-fit leads and follow-up outcomes.

• Translate admissions feedback into actionable campaign improvements for agency/internal teams.

• Flag low-quality lead sources, irrelevant targeting, weak creatives, poor keywords, form issues or landing pages that create poor conversion.

• Support weekly campaign review meetings with Admissions and agency to improve campaign quality and funnel performance.

4. CRM, UTM and Source Tracking

• Set up and maintain UTM/source tracking across website, landing pages, forms, paid ads, social posts, PR links, event pages and partner sources.

• Maintain CRM/lead tracker data quality, including source, campaign name, stage, SLA, next action, form type, parent concern and conversion status.

• Monitor data gaps and follow up with Admissions to ensure lead stages, next actions and lost reasons are updated properly.

• Maintain campaign naming convention and source taxonomy for accurate reporting and budget decisions.

5. Landing Page & Conversion Optimisation

• Monitor landing page performance, form completion rate and enquiry quality.

• Recommend improvements to campaign landing pages, form fields, CTA wording and parent journey.

• Work with Marketing & Content Executive to test campaign messages, creatives and parent-facing content.

• Support retargeting journeys for parents who visited the website, submitted enquiry, registered for event or started application.

6. Reporting & Insights

• Prepare weekly performance updates covering lead volume, qualified leads, source quality, consultation booking, tour registration, application interest and campaign observations.

• Provide simple, actionable insights for leadership, Admissions and agency review.

• Highlight campaign risks early, including high CPL, low qualification rate, weak source quality or admissions follow-up bottlenecks.

• Support monthly review on campaign effectiveness and next-month lead generation priorities.

7. Success Indicators

• Campaigns launched on time with clear target audience, CTA, tracking and lead flow.

• Lead volume and qualified lead targets monitored and actively managed.

• Lead source tracking is accurate and CRM data is clean.

• Admissions feedback is consistently used to improve campaign quality.

• Agency receives clear and timely feedback on campaign performance.

• Campaign optimisation improves qualified enquiries, consultation bookings, school tour registrations, Open Day registrations

REQUIREMENTS:

• 2–4 year

Yêu cầu công việc

REQUIREMENTS:

• 2–4 years of experience in digital marketing, performance marketing, CRM, lead generation, marketing operations or analytics.

• Experience managing or coordinating paid campaigns across Google Ads, Meta Ads, retargeting and landing pages.

• Strong understanding of lead generation funnel, campaign optimisation, UTM tracking and source performance.

• Able to work with agencies and challenge campaign performance based on data and lead quality.

• Strong Google Sheets/Excel skills; experience with dashboards or reporting tools preferred.

• Experience with CRM platforms such as HubSpot or similar systems is an advantage.

• Analytical, structured and commercially minded, with ability to translate admissions feedback into campaign action.

• Education, international school, real estate, premium service or lead-generation experience is preferred.

BENEFITS:

• Salary: negotiable, according to ability

• Health insurance: medical examination and treatment at Vinmec International General Hospital and Special health insurance packages for Vingroup employees at different levels

• Benefits and insurance according to the Labor Code

• Discounts and incentives when using Vingroup’s products and services.

• Professional development training opportunities.

• Professional, dynamic, productive, and active working environment.

• Opportunities to be challenged and recognized

• Working with leading education experts in VietNam

Quyền lợi

• Thưởng: Lương tháng 13, thưởng lễ tết, thưởng thành tích
• Chăm sóc sức khoẻ: Bảo hiểm sức khỏe riêng, khám sức khỏe định kỳ tại Vinmec
• Khác: Đầy đủ chế độ bảo hiểm theo quy định của nhà nước, xét tăng lương hàng năm, chế độ ưu đãi học phí cho con theo học tại Vinschool