Senior Marketing & Content Executive

Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)

About the Opportunity: Responsible for a new educational project by Vinschool

1. Content Planning & Storytelling

• Manage the monthly content calendar across Facebook, LinkedIn, website, email/Zalo and PR repurposing activities.

• Draft social posts, carousel copy, short video scripts, website updates, landing page copy, event posts, parent FAQs and admissions materials.

• Develop parent-facing stories around American pathway, future-ready learning, student support, leadership, campus readiness, events and founding families.

• Coordinate content ideas with Admissions based on parent objections, FAQs and conversion needs.

2. Website, SEO & Owned Channels

• Review website and landing page content to ensure information is accurate, current, parent-friendly and aligned with approved messaging.

• Support SEO-friendly content such as curriculum explainers, admissions articles, comparison content, school tour guidance and event pages.

• Prepare email/Zalo nurture copy for enquiries, event registrations, school tour follow-up, application reminders and accepted families.

• Monitor basic engagement and content performance to recommend improvements.

3. PR, Event & Campaign Support

• Support PR article briefs, media angles, leadership messages, press materials, Open Day communication and post-event recap content.

• Prepare content assets for information sessions, Meet the Principal, Open Days, campus previews, scholarship sessions and admissions events.

• Repurpose booked PR content into owned media assets such as social posts, website articles, email snippets and LinkedIn updates.

• Support enrolment and brand awareness campaigns by providing content that drives engagement and conversion.

4. Brand, Design & Production Coordination

• Work with Design/Agency to brief visuals, photo/video shoots, brochures, banners, event materials and digital assets.

• Ensure all content reflects School’s tone of voice, brand identity and parent-facing communication style.

• Ensure content follows approved public claims, curriculum wording, tuition/scholarship guidelines and school readiness messages.

• Maintain a simple content library including approved copy, FAQs, visual references, event assets and parent-facing materials.

5. Collaboration & Improvement

• Work closely with Admissions, Digital, Academic/Leadership and external partners to gather content, feedback and insights.

• Support regular content review and provide recommendations to improve clarity, parent relevance and campaign effectiveness.

• Stay alert to market conversations, parent concerns and competitor content that may inform school’s communication.

6. Success Indicators

• Consistent content output across key launch channels.

• Clear, high-quality parent-facing messaging that supports the admissions journey.

• Strong support for PR, events, website, campaign and admissions materials.

• Timely delivery of content assets and design/agency briefs.

• Practical use of parent insights to improve content relevance and conversion support.

REQUIREMENTS:

• Mi

Yêu cầu công việc

REQUIREMENTS:

• Minimum 5 years of experience in content marketing, communications, PR or brand content, with proven ownership of multi-channel content planning and execution.

• Relevant experience in education, international schools, universities or education services is required. Admissions or student recruitment communication experience is preferred.

• Excellent Vietnamese and English writing, editing and proofreading skills.

• Strong experience producing website copy, PR articles, press releases, brochures, social content, newsletters, email/Zalo content and video scripts.

• Good understanding of website content, SEO, content performance and parent communication journeys.

• A strong portfolio containing both Vietnamese and English writing samples is required.

BENEFITS:

• Salary: negotiable, according to ability

• Health insurance: medical examination and treatment at Vinmec International General Hospital and Special health insurance packages for Vingroup employees at different levels

• Benefits and insurance according to the Labor Code

• Discounts and incentives when using Vingroup’s products and services.

• Professional development training opportunities.

• Professional, dynamic, productive, and active working environment.

• Opportunities to be challenged and recognized

• Working with leading education experts in VietNam

Quyền lợi

• Thưởng: Lương tháng 13, thưởng lễ tết, thưởng thành tích
• Chăm sóc sức khoẻ: Bảo hiểm sức khỏe riêng, khám sức khỏe định kỳ tại Vinmec
• Khác: Đầy đủ chế độ bảo hiểm theo quy định của nhà nước, xét tăng lương hàng năm, chế độ ưu đãi học phí cho con theo học tại Vinschool