Tuyển dụng Senior Designer / Creative Director tại Hồ Chí Minh

Role Purpose

We are looking for a Senior Designer / Creative Director who can lead the creative direction of Maxidi’s visual identity across Private Label, packaging, campaigns, POSM and in-store communication. This is not simply a graphic design role. We are looking for a creative thinker with a strong commercial mindset who understands how design can influence customer behaviour and drive sales. The ideal candidate can turn a commercial objective into a strong creative concept and take it from idea → visual concept → 3D/AI visualisation → final production.

Key Responsibilities

1. Creative Direction & Concept Development

• Lead creative concepts for Maxidi campaigns, promotions, seasonal activities and commercial initiatives.

• Develop strong and distinctive visual concepts that attract attention and create customer engagement.

• Translate Marketing and commercial briefs into creative solutions.

• Develop and maintain a consistent visual direction across Maxidi communication channels.

• Challenge conventional ideas and bring fresh, innovative creative approaches.

2. Private Label & Packaging Design

• Lead the creative development of Maxidi Private Label packaging across different categories.

• Create packaging that stands out on shelf, is easy to recognise from a distance and is clearly differentiated from established brands.

• Develop a distinctive and consistent PL visual identity while allowing individual product categories to have their own personality.

• Understand shelf impact, colour, typography, imagery, hierarchy and pack architecture from a shopper perspective.

• For food products, create packaging that is appetising, desirable and makes customers want to pick up and try the product.

• For non-food products, create packaging that communicates the key benefit and creates a strong motivation to purchase.

• Work with Category Management, Marketing and suppliers from concept development through to final artwork and production.

3. 3D Design & AI-Generated Visuals

• Develop high-quality 3D product visuals, renders and mock-ups.

• Use AI-generated visuals and emerging creative technologies to develop concepts quickly and efficiently.

• Create realistic product and retail visualisations for presentations, campaigns and POSM.

• Continuously explore new AI and 3D tools to improve creative quality and speed of execution.

4. POSM & Retail Creative

• Develop innovative POSM concepts designed to create strong in-store visibility and commercial impact.

• Lead creative development for:

• Window posters

• Gondola ends

• Top boards

• Banners

• Wobblers

• Shelf communication

• Promotional displays

• Seasonal and thematic installations

• Ensure POSM is visually impactful while being practical, cost-effective and suitable for store execution.

• Develop creative solutions that help customers notice, understand and purchase the promoted product.

5. Campaign & Marketing Creative

• Develop Key Visuals for major commercial and thematic campaigns.

• Adapt creative concepts across flyers, Facebook, TikTok, digital, POSM and in-store communication.

• Ensure strong visual consistency across all campaign touchpoints.

• Present creative concepts to Marketing and senior management and explain the commercial rationale behind the design.

6. Creative Leadership

• Provide creative direction and quality control for internal and external design work.

• Review, challenge and improve creative outputs to ensure they meet Maxidi's standards.

• Brief and manage freelance designers, agencies and production partners when required.

• Build a strong creative culture focused on innovation, speed, quality and commercial effectiveness.

Yêu cầu công việc

• 5+ years of professional design experience, ideally in retail, FMCG, branding, packaging or advertising.

• Strong portfolio demonstrating creative concept development and commercial design thinking.

• Strong expertise in 3D design and visualisation.

• Proven experience with AI-generated visuals / AI creative tools.

• Strong packaging and branding experience; Private Label experience is highly desirable.

• Strong understanding of retail POSM and shopper behaviour.

• Proficient in Adobe Creative Suite and relevant 3D/AI tools.

• Strong understanding of typography, colour, composition, imagery, branding and visual hierarchy.

• Excellent eye for shelf impact and packaging differentiation.

• Able to balance creativity, commercial objectives, production feasibility and cost.

• Strong communication and presentation skills.

• Able to work independently, manage multiple projects and deliver under tight deadlines.

Quyền lợi

• Thưởng: BHXH, BHYT.. theo quy định của Nhà nước và các chế độ đãi ngộ khác.
• Nghỉ phép có lương: 15 day annual leave