Regional Brand Manager SEA Market

Working Location: 16th, 34 Road, Tran Nao Street, An Khanh Ward, Thu Duc City, HCMC.
Team: Product Marketing
Line report: Brand Director (Solid Line)
 

ABOUT LIXIBOX
Lixibox is a beauty-tech company building and scaling beauty and wellness brands across Vietnam, the U.S., Canada, and Southeast Asia.

Backed by Silicon Valley investors, we combine brand building, e-commerce, technology, and operations to bring innovative products to consumers around the world through Amazon, Shopify, TikTok Shop, Shopee, retail partners, and our own direct-to-consumer channels.

As we expand internationally, we‘re building the next generation of leaders, operators, and growth talent who want to work beyond a single market.

This is an opportunity to gain hands-on experience in global business, work across multiple countries and functions, and help build brands that reach millions of consumers — all while based in Vietnam.

If you thrive in a fast-moving environment, enjoy taking ownership, and want to create real impact, we‘d love to hear from you.

ABOUT THE ROLE

We are looking for a Regional Brand Manager to lead Halio‘s brand growth across Southeast Asia.

This role is responsible for building brand awareness, driving consumer demand, developing go-to-market strategies, and executing impactful marketing campaigns that support sustainable growth across the region.

You will work closely with Revenue, In-house Marketing agency, Product Development, and Operations teams to ensure strong alignment between brand strategies and commercial execution.

This is a highly hands-on role for someone who enjoys building brands, launching products, understanding consumers, and turning insights into impactful marketing programs.

The ideal candidate combines strategic thinking with execution excellence and thrives in a fast-moving environment where speed, creativity, and ownership matter.

I. RESPONSIBILITIES:

Brand Strategy & Market Development

• Develop and execute annual brand plans for Singapore and key Southeast Asia markets.
• Define market-specific growth priorities while maintaining global brand consistency.
• Adapt brand positioning, messaging, and communication strategies to local market needs and consumer behavior.
• Identify market opportunities, consumer trends, and competitive advantages to strengthen brand performance.
• Build scalable brand playbooks that support future expansion across SEA.

Product Marketing & Launch Excellence

• Lead end-to-end product launch planning and execution across SEA markets.
• Develop launch strategies, product messaging, campaign toolkits, and training materials.
• Create compelling consumer-facing stories that drive awareness, consideration, and conversion.
• Partner with Product Development teams to provide market feedback and support future product innovation.
• Monitor launch performance and optimize plans based on consumer and commercial insights.

Integrated Marketing & Campaign Management

• Lead integrated marketing campaigns across paid, owned, earned.
• Develop campaign briefs and work closely with the in-house Marketing Agency to deliver high-quality creative and content.
• Manage campaign timelines, budgets, deliverables, and performance tracking.
• Ensure all campaigns are locally relevant while maintaining strong brand consistency across markets.
• Analyze campaign results and recommend optimizations to improve effectiveness and efficiency.

Consumer Insights & Market Intelligence

• Own the SEA consumer insight agenda through market research, social listening, customer feedback, and trend analysis.
• Develop deep understanding of Gen Z and Millennial beauty consumers across Southeast Asia.
• Translate insights into actionable recommendations for brand strategy, product development, and campaign planning.
• Monitor category trends, competitor activities, and emerging opportunities across key markets.

Creator, Community & Partnership Development

• Develop local creator and influencer strategies tailored to each SEA market.
• Build relationships with creators, communities, media partners, retailers, and ecosystem partners.
• Identify partnership opportunities that strengthen brand visibility and consumer engagement.
• Support local activations, collaborations, and brand-building initiatives.

Cross-Functional Collaboration

• Partner closely with Revenue, In-house Marketing agency, Product Development, Operations and Finance teams.
• Align brand initiatives with business priorities and launch calendars.
• Ensure marketing investments support commercial objectives and channel growth.
• Present brand plans, campaign results, consumer insights, and recommendations to leadership teams.

Team Leadership

• Lead and develop the Marketing Executive.
• Manage external agencies, freelancers, creators, and vendors.
• Foster a culture of ownership, creativity, collaboration, and continuous learning.

Yêu cầu ứng viên

Experience

• 5–8 years of experience in Brand Management, Product Marketing, Consumer Marketing, or Regional Marketing roles.
• Experience in beauty, personal care, wellness, lifestyle, premium consumer goods, or beauty-tech brands is highly preferred.
• Proven experience launching products, managing campaigns, and building brands in Southeast Asia.
• Experience working across multiple SEA markets is strongly preferred.
• Experience working with agencies, creators, distributors, retailers, or marketplace ecosystems is an advantage.
• Startup or high-growth environm