Public Relations & Brand Communications Manager

Job description:
1. Corporate Communications Strategies & Planning:
Develop and execute corporate communication strategies and annual communication plans.
Ensure consistent messaging aligned with corporate direction.
Provide communication advisory to board of directors
2. Brand Reputation & Corporate Image Management and Improvement:
Monitor public sentiment, media coverage, and social conversations.
Identify reputation risks and drive initiatives to strengthen corporate image.
Produce PR content (articles, speeches, videos, corporate stories) and drive user-generated content (UGC) to enhance authenticity and organic brand engagement.
Measure and analyze the effectiveness of PR and communication activities for improvement
Be responsible, coordinate with MKT for content creation, publishing, ensure consistency management in Social platforms (FB, YouTube, Tiktok, Instagram), company website for corporate branding and communications
3. Media Relations & Influencer Management
Build and maintain relationships with journalists and media partners.
Manage press releases, interviews, media responses, and booking of articles, advertorials, and video features
Manage KOL/KOC collaborations to amplify PR messages and enhance brand visibility, including briefin g, content alignment, and performance evaluation.
4. Crisis Communications Management
Lead communication responses during issues or crises. Prepare statements, Q&A, and coordinate with Legal and related departments.
Develop and maintain crisis communication procedures and guidelines.
5. CSR & PR Events Management:
Plan and execute PR-driven events: press conferences, media tours, signing ceremonies, corporate announcements, and stakeholder engagements, ect..
Lead CSR strategy and activities that support community, education, and sustainability. Manage relationships with government bodies and community partners.
Ensure accurate key messaging and positive media and stakeholder impact at all PR activities.
6. Internal Communications: Develop and execute internal communication plans/ campaigns on company activities.
7. PR Team Development & Agency Management:
Lead, coach, and develop the PR & Communications team to ensure strong capability and execution
Manage external agencies, vendors, and freelancers when required.
Requirements :
Bachelor‘s Degree in Communications, PR, Journalism, Marketing, Business Administration.
At least 3 years in a managerial role with 5+ years of experience in PR/Communications, media relations, or corporate communications.
Experience in PR events, crisis communication, KOL/KOC, and content creation.
Experience/ relations in the Automotive field is an advantage
Excellent communication and storytelling skills in both Vietnamese and English.
Strong media and stakeholder relationship-building capabilities.
Effective leadership, teamwork, and cross-functional collaboration skills.
High integrity, professionalism, adaptive, quick-thinking, and confident in managing dynamic communication needs
Other information:
Working place: No . 02, Pho Quang Street, Tan Binh District, HCM City
Working time: 7:30 – 17:30, from Monday to Friday
Benefits:
Allowances: Lunch (40.000 VND/working day) & Transportation
Salary Review and Bonus
PVI Healthcare Package
Company events: Family Day, Company Trip, Year-End Party, Sales Achievement Party
Flexible working hours ; Vehicle purchase with discounts
Subsidy for learning driving licenses and foreign language classes