Product Marketing Supervisor

The Product Marketing Supervisor will be responsible for driving product innovation and brand growth through the development of new products, packaging concepts, and compelling brand experiences. This role combines strategic thinking with creativity, leading projects from concept creation to market launch while ensuring strong consumer appeal and commercial success.
Key Responsibilities
1. New Product Development (NPD)
Lead the end-to-end product development process, from market research and consumer insights to product launch.
Identify market trends, emerging consumer needs, and white-space opportunities.
Develop new product concepts, product positioning, and go-to-market strategies.
Coordinate cross-functionally with Procurement, Sales, and Category teams to manage the end-to-end product launch process and ensure on-time delivery.
2. Packaging Development & Innovation
Lead packaging design projects, ensuring packaging is attractive, functional, and aligned with brand identity.
Develop creative packaging concepts that enhance shelf visibility and consumer experience.
Lead the development and execution of packaging projects by partnering with internal designers, creative agencies, and suppliers on packaging design, material sourcing, and production processes.
Ensure all packaging complies with regulatory requirements and technical specifications.
3. Brand Building & Creative Development
Develop and maintain brand positioning, architecture, and key messages.
Build compelling brand stories and communication platforms.
Lead the development of creative assets, including:
Key visuals
Product photography
POSM
Launch campaigns
Packaging communication
Work with agencies and internal teams to ensure consistent brand identity across all touchpoints.
Ensure all product communication aligns with the company's strategic direction.
4. Consumer & Market Insights
Conduct market research and competitor analysis.
Monitor consumer trends and translate insights into actionable product opportunities.
Analyze category performance and recommend innovation pipelines.
Identify new growth opportunities and potential product categories.
5. Project Management
Manage product launch timelines and cross-functional coordination.
Control project budgets and ensure efficient use of resources.
Prepare business cases and product launch presentations for management.
Ensure all projects are delivered on time and meet business objectives.
Education
Bachelor's degree in Marketing, Business Administration, Brand Management, or related fields.
Experience
Supervisor: Minimum 5 years of experience in Product Marketing, Brand Management, or Innovation.
Experience in FMCG, Retail, Food & Beverage, or Consumer Goods is highly preferred.
Proven track record in launching new products and managing packaging projects.
Fluent English communication is a must.
Skills & Competencies
Strategic & Commercial
Strong understanding of branding and consumer behavior.
Knowledge of product development and innovation processes.
Creative
Strong sense of aesthetics and design.
Ability to develop product concepts and packaging ideas.
Experience working with creative agencies and designers.
Technical
Project management skills.
Strong presentation and storytelling skills.
Proficiency in PowerPoint and Excel.
Experience with design tools (Adobe, Canva, Figma) is a plus.
Personal Attributes
Highly creative and consumer-centric.
Passionate about trends, innovation, and product development.
Strong ownership and ability to manage multiple projects simultaneously.
Excellent communication and stakeholder management skills.
Proactive, hands-on, and detail-oriented.
Ideal Candidate Profile
A creative marketer with a strong passion for building products and brands, capable of turning consumer insights into innovative products and memorable packaging experiences that drive business growth.
Ngành nghề: Tiếp thị / Marketing, Bán lẻ / Bán sỉ, Thực phẩm & Đồ uống
Kinh nghiệm: 5 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh