Personal Care Assistant Brand Manager

Main Job Purpose

Assist Brand Lead in developing and executing integrated brand strategies that build strong brand equity and deliver business growth. The role focuses on end-to-end brand management, ensuring consistency across communication, innovation, and in-market execution.

What Will Your Main Responsibilities Be

Integrated Brand Strategy & Planning

Support Brand Lead in developing and executing integrated marketing plans aligned with brand positioning and business objectives.

Leverage consumer, shopper, and market insights to contribute to annual brand planning and key initiatives.

Lead and manage the integrated marketing activity calendar, ensuring consistency across channels and touchpoints.

Brand Communication & Activation

Execute integrated marketing campaigns across digital, social, and channels to drive brand awareness and conversion.

Lead planning and implementation of key activations (in-store, online, offline) in line with overall brand strategy.

Ensure consistent brand messaging and execution across all consumer and shopper touchpoints.

Cross-functional Collaboration

Work closely with cross-functional teams (Trade marketing, sales, Ecom) to ensure seamless execution of brand plans.

Manage external agencies, including briefing, creative development, and execution tracking to ensure quality and alignment.

Innovation & Product Launch

Assist in new product and packaging launches, ensuring strong go-to-market execution.

Monitor category, competitor, and beauty trends to identify opportunities for brand growth and innovation.

Performance Management

Monitor and evaluate brand and campaign performance using key metrics.

Analyze data and generate insights to optimize brand plans and improve ROI.

Budget & Operations Management

Manage marketing budgets for assigned projects, ensuring effective allocation and tracking.

Oversee executional elements such as trade visibility, promotions, and sponsorships.

Ensure projects are delivered on time, within budget, and with high quality.

Yêu cầu công việc

WHAT YOU WILL NEED TO SUCCEED

3+ years of experience in brand management or marketing, with exposure to integrated campaigns.

Strong understanding of brand building, digital marketing, and communication planning.

Experience in beauty or FMCG is an advantage.

Proven ability to manage multiple stakeholders, projects, and timelines.

Strong analytical skills with ability to translate data into actionable insights.

Good collaboration and communication skills.

Quyền lợi

• Thưởng: Lương Tháng 13, Thưởng hiệu suất công việc cuối năm
• Chăm sóc sức khoẻ: Gói bảo hiểm sức khỏe cho bản thân kèm người thân
• Căn-tin: Phục vụ cơm, có xe đưa rước