B&W Assistant Brand Manager

Main Job Purpose:

Assist Brand Lead in developing and executing integrated brand strategies that build strong brand equity and deliver business growth. The role focuses on end-to-end brand management, ensuring consistency across communication, innovation, and in-market execution.

What Will Your Main Responsibilities Be:

Integrated Brand Strategy & Planning

• Support Brand Lead in developing and executing integrated marketing plans aligned with brand positioning and business objectives.

• Leverage consumer, shopper, and market insights to contribute to annual brand planning and key initiatives.

• Lead and manage the integrated marketing activity calendar, ensuring consistency across channels and touchpoints.

Brand Communication & Activation

• Execute integrated marketing campaigns across digital, social, and channels to drive brand awareness and conversion.

• Lead planning and implementation of key activations (in-store, online, offline) in line with overall brand strategy.

• Ensure consistent brand messaging and execution across all consumer and shopper touchpoints.

Cross-functional Collaboration

• Work closely with cross-functional teams (Trade marketing, sales, Ecom) to ensure seamless execution of brand plans.

• Manage external agencies, including briefing, creative development, and execution tracking to ensure quality and alignment.

Innovation & Product Launch

• Assist in new product and packaging launches, ensuring strong go-to-market execution.

• Monitor category, competitor, and beauty trends to identify opportunities for brand growth and innovation.

Performance Management

• Monitor and evaluate brand and campaign performance using key metrics.

• Analyze data and generate insights to optimize brand plans and improve ROI.

Budget & Operations Management

• Manage marketing budgets for assigned projects, ensuring effective allocation and tracking.

• Oversee executional elements such as trade visibility, promotions, and sponsorships.

• Ensure projects are delivered on time, within budget, and with high quality.

Yêu cầu công việc

• 3+ years of experience in brand management or marketing, with exposure to integrated campaigns.

• Strong understanding of brand building, digital marketing, and communication planning.

• Experience in beauty or FMCG is an advantage.

• Proven ability to manage multiple stakeholders, projects, and timelines.

• Strong analytical skills with ability to translate data into actionable insights.

• Good collaboration and communication skills.

Quyền lợi

• Thưởng: Lương Tháng 13, Thưởng hiệu suất công việc cuối năm
• Chăm sóc sức khoẻ: Gói bảo hiểm sức khỏe cho bản thân kèm người thân
• Căn-tin: Phục vụ cơm, có xe đưa rước