Performance Creative Specialist (UA - App/Game)

Conduct market research to uncover creative angles and content directions
Develop ad creative concepts and content ideas, then turn them into clear, structured content briefs
Own the content brief creation workflow and design content flows from concept to finished creative
Collaborate with the Content/Creative team to brainstorm ad ideas and bring concepts to life
Execute A/B tests for videos/images across UA campaigns to find high-performing creative
Analyze creative and campaign performance (CTR, CVR, CPM, CPI, ROAS) and turn results into new creative angles and iterations
Work alongside UA campaigns on major ad platforms (Applovin, Google Ads, Meta, TikTok, Mintegral, Affiliate, etc.), staying close to how creative performs in-channel
Yêu cầu:
A bachelor's degree in Marketing, Data Analysis, Economics, or a related field
2+ years in Content Creation, Performance Marketing, or User Acquisition for mobile apps/games; direct experience running ad campaigns is a plus, not a must
Strong content development skills: a solid grasp of content components and elements, brief creation, and content flow design; able to turn market and data insights into fresh creative angles
Understanding of core performance marketing metrics (e.g. CTR, CVR, CPI, ROAS)
Strong analytical skills and the ability to read performance data and translate it into creative decisions
Comfortable using AI tools in a creative and analytics workflow
Fluent English (Written and reading)
A growth mindset and performance-driven approach — always testing, learning, and iterating
Quyền lợi:
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Total Compensation Package: Avg.18 months/year
Monthly Salary: Competitive and negotiable based on experience.
Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
Health & Wellness:
Premium Care: Global Health Insurance package.
Full Insurance: Statutory contributions (SI, HI, UI) based on 100% of gross salary.
Compliance: Full adherence to Vietnam Labor Laws and generous company policies.
Career Development:
Clear Roadmap: Transparent promotion paths and structured career growth.
Continuous Learning: Full access to Coursera and internal Training & Development programs.
Work-Life & Perks:
5-day work week with 12 days of paid annual leave & 3 well-being off days
Events: Annual 5-star Summer Summit, Employee Appreciation Gala
Office Life: Dedicated Crossian Café and a well-stocked pantry with free refreshments.